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Kids’ audio system Tonies tunes into US market in latest global move

The popular children’s audio system Tonies has detailed its expansion to the USA market, a move that will be cemented towards the end of this year. Preparations for the global growth have already begun, and parent company, Boxine GmbH is now in the process of establishing a headquarters in California …

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Sound and visionary: How the Toniebox reinvented story time for the toy market

When FAO Schwarz launched its premiere UK destination within London’s Selfridges to the public just last month it was a carefully curated portfolio of partners with which the US retailer decorated its expansive floor of toys. Among them, was Tonies. A German outfit that has been performing particularly well across …

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Tonies welcomes Cars and The Little Mermaid to its character and stories portfolio

The innovative new kids audio system, Tonies has added two new Disney characters to its range, welcoming Cars and The Little Mermaid to its collection of licensed characters and stories. The two new figures, Ariel from The Little Mermaid and Lightning McQueen from Cars, will be available to purchase on …

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John Lewis goes traditional with this year’s Top 10 toys for Christmas list

John Lewis has seen sales of its wooden toys increase 21 per cent this year, noting that parents have made a conscious move towards buying more educational games and books for their children. Harry Boughton, toy buyer at John Lewis has stated that the retailer is seeing a ‘move away …

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Tonies adds Disney’s The Lion King and The Jungle Book to growing kids’ audio system portfolio

The team behind the popular children’s audio system, Tonies, a product that plays songs and audio books based on popular children’s characters, has partnered with Disney to launch a new line, kicking off this year with The Lion King and The Jungle Book. The new licensed additions will launch on …

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