Tag Archives: tomy

TOMY grows arts and crafts portfolio with launch of Maché Magic

TOMY is continuing to grow its arts and crafts category and tap into the ‘growing trend for home made gifting’ with the launch of its Maché Magic, a new play-set that brings DIY paper-maché to the toy aisles. Maché Magic requires only tissue paper and water to get underway in …

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Britains Farm Toys celebrates 100 years with Rural Life Living Museum toy trail

Britains Farm Toys is celebrating its 100th anniversary this year with a slate of planned activities, kicking off this summer with a new partnership with the Rural Life Living Museum in Surrey. The iconic farming toy brand – a staple of the TOMY portfolio – has teamed up with the …

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Pokémon GO developers team with Hasbro and TOMY for Transformers AR game

Niantic, the team behind the wildly popular AR game Pokémon GO, has teamed up with Hasbro and TOMY to develop a new augmented reality title based on the Transformers franchise. Titled ‘Transformers: Heavy Metal’, the new game will see players battle with characters from the Transformers series in real world …

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TOMY revs up new Ricky Zoom toys as the CGI series makes second season debut in the UK

TOMY is preparing to launch its follow up master range of Ricky Zoom toys this year, as the popular preschool series revs itself up for its second season debut here in the UK. First launched in July 2020 during what has been a challenging period for retail, Ricky Zoom toys …

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TOMY named master toy partner for Netflix’s popular pre-school series BUDDI

TOMY International has been named the master toy partner for the popular Netflix pre-school series, BUDDI. The launch will arrive courtesy of a partnership between the toy maker and Unanico and Raydar Media. BUDDI is an animated series aimed at kids aged four years old and under that looks to …

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Industry stalwart Dave Howard set to retire after 34 years with the UK toy trade

Industry stalwart, Dave Howard, the current sales director for TOMY and Drumond Park Games, is set to retire on April 30th this year, following 34 years of service in the UK toy industry. Starting his toy career at Hasbro, Howard was with the company for 12 years before joining Character …

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SEGA teams with TOMY to bring Sonic the Hedgehog into the Mocchi-Mocchi fold

The global toy maker, TOMY International, has signed a new collaboration with SEGA of America to bring the characters from the Sonic the Hedgehog universe to retail via the toy firm’s popular collectable Club Mocchi-Mocchi line. Developed under TOMY’s Micchi-Mocchi brand, the officially licensed range will include super soft, squeezable, …

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TOMY teams with Universal Brand Development to launch Jurassic World Toomies

TOMY has embarked on a new licensing collaboration with Universal Brand Development to launch a new line of pre-school toys for its popular Toomies brand, based on the blockbuster Jurassic World franchise. Jurassic World id a $5 billion global franchise, and with Jurassic World: Dominion scheduled for release in June …

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Britains celebrates its 100th Anniversary this year with Fordson Major Tractor re-release

Europe’s oldest specialist in agricultural toys and collectables, Britains, is celebrating its centenary milestone this year with the re-release of its original Fordson Major Tractor, a limited edition launch that will be one of only 7,500 units available from July. Britains launched onto the scene in 1921 when it unveiled …

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