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TOMY and Drumond Park invests six figures into Sky media campaign featuring Jamie and Harry Redknapp

TOMY and Drumond Park has made a six figure investment into Sky Media that will see a series of TV adverts roll out across Sky channels, video on demand, and digital campaigns via Sky Advance. It is estimated that the campaign will reach some 19.7 million viewers across the nation. …

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TOMY International acquires Fat Brain Toys

TOMY International has completed the acquisition of Fat Brain Toys, a privately held developer, marketer and seller of children’s toys, games and gifts. TOMY International is a subsidiary of TOMY Company and is responsible for the North American, European, and Australian markets. Fat Brain Toys is recognised as one of …

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A Family Fare: ToyNews’ guide to the latest in the Games & Puzzles market

Sales surges of 240 per cent at the height of lockdown, reports of some manufacturers hitting Q4 levels of sales throughout June, and a nation that owes its sanity to the vast spectrum of board games and puzzles out there and the retailers and suppliers that have been keeping them …

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TOMY celebrates surge in sales as UK families embrace arts & crafts ahead of National Doodle Day

The international toy firm, TOMY, is preparing to celebrate National Doodle Day in style this September 25th, highlighting the products that it believes will be topping the wish lists of kids and families taking part in the artistic action this year. The firm believes that National Doodle Day, a day …

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TOMY to launch ‘extensive marketing campaign’ for pre-school toy line Ricky Zoom

TOMY is launching an extensive marketing campaign for its newest line, Ricky Zoom that will promote and celebrate the growth of the toy manufacturer’s licensed toy product offering and support its network of retailers. Partnering with property owner Hasbro as Master Toy Licensee, TOMY has created an innovative and engaging …

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TOMY builds on Hide and Squeak Eggs range success with new lines ahead of Easter

TOMY Toomies, the award-winning pre-school and bath toy brand, is expanding its popular Hide and Squeak Eggs range for spring/summer 2020. Toomies Hide and Squeak Eggs have enjoyed a successful past 25 years on the market and in 2018 became the number one best selling item in its category in …

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TOMY launches multi-media marketing campaign for ‘evolving toy’ Rizmo

In the run up to Christmas 2019, TOMY will continue to support its predicted seasonal big hitter, Rizmo, with a multi-media takeover across TV, radio, PR and digital channels. This September, the toy firm launched Rizmo – billed as the “first-ever evolving toy that listens, learns, remembers and actually grows” …

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Hasbro’s Greg Miller named senior vice president of baby brands at Tomy International

Tomy International has tapped the former American Greetings and Hasbro executive, Greg Miller for the position of senior vice president of baby brands in the US. Miller brings more than three decades of consumer product expertise to his new role, where he will assume leadership over The First Years, Boon …

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