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TOMY to launch ‘extensive marketing campaign’ for pre-school toy line Ricky Zoom

TOMY is launching an extensive marketing campaign for its newest line, Ricky Zoom that will promote and celebrate the growth of the toy manufacturer’s licensed toy product offering and support its network of retailers. Partnering with property owner Hasbro as Master Toy Licensee, TOMY has created an innovative and engaging …

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TOMY builds on Hide and Squeak Eggs range success with new lines ahead of Easter

TOMY Toomies, the award-winning pre-school and bath toy brand, is expanding its popular Hide and Squeak Eggs range for spring/summer 2020. Toomies Hide and Squeak Eggs have enjoyed a successful past 25 years on the market and in 2018 became the number one best selling item in its category in …

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TOMY launches multi-media marketing campaign for ‘evolving toy’ Rizmo

In the run up to Christmas 2019, TOMY will continue to support its predicted seasonal big hitter, Rizmo, with a multi-media takeover across TV, radio, PR and digital channels. This September, the toy firm launched Rizmo – billed as the “first-ever evolving toy that listens, learns, remembers and actually grows” …

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Hasbro’s Greg Miller named senior vice president of baby brands at Tomy International

Tomy International has tapped the former American Greetings and Hasbro executive, Greg Miller for the position of senior vice president of baby brands in the US. Miller brings more than three decades of consumer product expertise to his new role, where he will assume leadership over The First Years, Boon …

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TOMY renews its master toy deal for Molang

The renewal follows the successful launch of Molang on Tiny Pop, the free-to-air UK television channel for children. Ratings for the 15-minute show have been well above the channel average positioning the show within the top ten on Tiny Pop.

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TOMY signs long-term distribution deal with Drumond Park

“Not only have we persuaded the leading games brand to join TOMY, we are also delighted to confirm that the top Director of Sales for games in the UK, Dave Howard, will join TOMY to continue building the brand.”

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