Tag Archives: tomy

TOMY teams with Universal Brand Development to launch Jurassic World Toomies

TOMY has embarked on a new licensing collaboration with Universal Brand Development to launch a new line of pre-school toys for its popular Toomies brand, based on the blockbuster Jurassic World franchise. Jurassic World id a $5 billion global franchise, and with Jurassic World: Dominion scheduled for release in June …

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Britains celebrates its 100th Anniversary this year with Fordson Major Tractor re-release

Europe’s oldest specialist in agricultural toys and collectables, Britains, is celebrating its centenary milestone this year with the re-release of its original Fordson Major Tractor, a limited edition launch that will be one of only 7,500 units available from July. Britains launched onto the scene in 1921 when it unveiled …

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TakaraTOMY’s American appetite: Why Japan’s leading toy car brand TOMICA is ready for the US

When my video conferencing screen finally flickers into life, a long board room stretches out before me, each seat at the table boxed off by perspex Covid-protection units, each unit occupied by one of Takara TOMY’s C-level executives. Those that aren’t wearing facemasks smile back at me. It’s 8am my …

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TOMY partners with The Student Housing Company to support student wellbeing amid Covid-19

TOMY has teamed up with The Student Housing Company to help expand a current student wellbeing programme with the launch of a scheme designed to help students build friendships and have fun in a safe, Covid-19 compliant environment. Called #SafeSocials, the campaign has been devised as a means of softening …

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TOMY and Drumond Park launches A-lister social media influencer campaign for Articulate FAME

TOMY has partnered with the children’s media agency, KidsKnowBest to launch a dedicated influencer campaign around the popular Drumond Park title, Articulate FAME in a move to encourage sales throughout what the company now tips to be a sell-out festive season for the game. The celebrity themed version of the …

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8th Wonder, Paul Lamond Games, TOMY and Toniebox join UK toy partners for In the Night Garden

WildBrain CPLG has signed a raft of new UK toy partners for the popular pre-school property, In the Night Garden, including 8th Wonder, Paul Lamond Games, TOMY, Grabo Balloons and the children’s audio platform, Toniebox. The latest slate of partners join the current product portfolio as WildBrain CPLG continues to …

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TOMY taps into home fitness trend with the launch of new card game Active Snap

TOMY is tapping into the surge in home fitness and active family play trend of the pandemic this year with the introduction of a new card game designed to combine competitive fun with keeping fit. Amid an increased undertaking of ‘household exercise’ this year that sees almost one in five …

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TOMY bolsters its licensing portfolio with Sing 2 and Plants vs Zombies toy lines

Last month witnessed the international toy maker, TOMY bolster its licensing portfolio with new toy, plush, and play-sets plans for both Illumination’s upcoming animated motion picture, Sing 2, and the popular Electronic Arts mobile game, Plants vs Zombies. Scheduled for launch on December 22, 2021, TOMY’s Sing 2 toy line …

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TOMY and Drumond Park invests six figures into Sky media campaign featuring Jamie and Harry Redknapp

TOMY and Drumond Park has made a six figure investment into Sky Media that will see a series of TV adverts roll out across Sky channels, video on demand, and digital campaigns via Sky Advance. It is estimated that the campaign will reach some 19.7 million viewers across the nation. …

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TOMY International acquires Fat Brain Toys

TOMY International has completed the acquisition of Fat Brain Toys, a privately held developer, marketer and seller of children’s toys, games and gifts. TOMY International is a subsidiary of TOMY Company and is responsible for the North American, European, and Australian markets. Fat Brain Toys is recognised as one of …

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