Tag Archives: tomy

Q&A: Morgan Weyl, MD of Licensing and Global Development, TOMY International

Offering a range of innovative, high-quality toys and nursery products that kids love and parents ask for by name, TOMY International is on a mission “to make the world smile”. We caught up with the company’s Managing Director of Licensing and Global Development, Morgan Weyl, ahead of Licensing Expo to find …

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TOMY launches Toomies Batman range

In line with the release of the much-anticipated The Batman film this March, TOMY Toomies has announced the launch of a new range of toys that bring Gotham City a little closer to home.  In partnership with Warner Bros, the new range of character figures and vehicles brings the action …

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TOMY’s Alan Thompson recognised with prestigious BTHA Golden Teddy

Alan Thompson has been awarded the prestigious British Toy and Hobby Association Golden Teddy in recognition of his dedication and service to the toy industry upon his retirement as a sales agent. Alan joined TOMY as a sales agent in 1983 following a wealth of experience in the toy industry, …

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Orchard Toys announces European distribution agreement with Tomy

Leading educational games and jigsaws manufacturer Orchard Toys has confirmed a distribution agreement with Tomy to support its plans to expand the Orchard Toys brand within GAS, Belgium and France. Partnering with Tomy will ensure continued support of existing retail opportunities as well as the development of major businesses within …

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Britains makes £10,000 donation to Farms for City Children charity

Britains – Europe’s oldest specialist in agricultural toys and collectables – continues to celebrate its 100 year anniversary by giving back to the industry, this time to the tune of a £10,000 donation to the educational charity, Farms for City Children. Founded in 1976, Farms for City Children offers school …

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Britains partners with Devon’s The BIG Sheep theme park to celebrate its 100th anniversary

Britains, Europe’s oldest specialist in agriculture toys and collectables, is celebrating its 100th anniversary this summer through a new collaboration with the farming theme park, The BIG Sheep. The latest initiative follows the brand’s successful partnership with Rural Farm Life Living Museum that was detailed earlier this year, and sees …

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TOMY grows arts and crafts portfolio with launch of Maché Magic

TOMY is continuing to grow its arts and crafts category and tap into the ‘growing trend for home made gifting’ with the launch of its Maché Magic, a new play-set that brings DIY paper-maché to the toy aisles. Maché Magic requires only tissue paper and water to get underway in …

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Britains Farm Toys celebrates 100 years with Rural Life Living Museum toy trail

Britains Farm Toys is celebrating its 100th anniversary this year with a slate of planned activities, kicking off this summer with a new partnership with the Rural Life Living Museum in Surrey. The iconic farming toy brand – a staple of the TOMY portfolio – has teamed up with the …

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Pokémon GO developers team with Hasbro and TOMY for Transformers AR game

Niantic, the team behind the wildly popular AR game Pokémon GO, has teamed up with Hasbro and TOMY to develop a new augmented reality title based on the Transformers franchise. Titled ‘Transformers: Heavy Metal’, the new game will see players battle with characters from the Transformers series in real world …

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TOMY revs up new Ricky Zoom toys as the CGI series makes second season debut in the UK

TOMY is preparing to launch its follow up master range of Ricky Zoom toys this year, as the popular preschool series revs itself up for its second season debut here in the UK. First launched in July 2020 during what has been a challenging period for retail, Ricky Zoom toys …

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