Tag Archives: tomy

Industry stalwart Dave Howard set to retire after 34 years with the UK toy trade

Industry stalwart, Dave Howard, the current sales director for TOMY and Drumond Park Games, is set to retire on April 30th this year, following 34 years of service in the UK toy industry. Starting his toy career at Hasbro, Howard was with the company for 12 years before joining Character …

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SEGA teams with TOMY to bring Sonic the Hedgehog into the Mocchi-Mocchi fold

The global toy maker, TOMY International, has signed a new collaboration with SEGA of America to bring the characters from the Sonic the Hedgehog universe to retail via the toy firm’s popular collectable Club Mocchi-Mocchi line. Developed under TOMY’s Micchi-Mocchi brand, the officially licensed range will include super soft, squeezable, …

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TOMY teams with Universal Brand Development to launch Jurassic World Toomies

TOMY has embarked on a new licensing collaboration with Universal Brand Development to launch a new line of pre-school toys for its popular Toomies brand, based on the blockbuster Jurassic World franchise. Jurassic World id a $5 billion global franchise, and with Jurassic World: Dominion scheduled for release in June …

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Britains celebrates its 100th Anniversary this year with Fordson Major Tractor re-release

Europe’s oldest specialist in agricultural toys and collectables, Britains, is celebrating its centenary milestone this year with the re-release of its original Fordson Major Tractor, a limited edition launch that will be one of only 7,500 units available from July. Britains launched onto the scene in 1921 when it unveiled …

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TakaraTOMY’s American appetite: Why Japan’s leading toy car brand TOMICA is ready for the US

When my video conferencing screen finally flickers into life, a long board room stretches out before me, each seat at the table boxed off by perspex Covid-protection units, each unit occupied by one of Takara TOMY’s C-level executives. Those that aren’t wearing facemasks smile back at me. It’s 8am my …

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TOMY partners with The Student Housing Company to support student wellbeing amid Covid-19

TOMY has teamed up with The Student Housing Company to help expand a current student wellbeing programme with the launch of a scheme designed to help students build friendships and have fun in a safe, Covid-19 compliant environment. Called #SafeSocials, the campaign has been devised as a means of softening …

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TOMY and Drumond Park launches A-lister social media influencer campaign for Articulate FAME

TOMY has partnered with the children’s media agency, KidsKnowBest to launch a dedicated influencer campaign around the popular Drumond Park title, Articulate FAME in a move to encourage sales throughout what the company now tips to be a sell-out festive season for the game. The celebrity themed version of the …

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8th Wonder, Paul Lamond Games, TOMY and Toniebox join UK toy partners for In the Night Garden

WildBrain CPLG has signed a raft of new UK toy partners for the popular pre-school property, In the Night Garden, including 8th Wonder, Paul Lamond Games, TOMY, Grabo Balloons and the children’s audio platform, Toniebox. The latest slate of partners join the current product portfolio as WildBrain CPLG continues to …

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TOMY taps into home fitness trend with the launch of new card game Active Snap

TOMY is tapping into the surge in home fitness and active family play trend of the pandemic this year with the introduction of a new card game designed to combine competitive fun with keeping fit. Amid an increased undertaking of ‘household exercise’ this year that sees almost one in five …

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