Tag Archives: TikTok

Character Options sets stage for Character Kidz Big Weekend social media festival

A total of 65 Kidfluencer channels and their families are making their preparations for this year’s three day Character Kidz event, the annual exclusive influencer event hosted by the UK toy firm, Character Options. Now in its third year, the Character Kidz Big Weekend promises a three day festival of …

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Character Options unveils ‘one of most exciting launches of summer’ with Glo-Up Girls

Character Options is preparing for ‘one of its most exciting launches of the summer’ with the release of Glo-Up Girls this August, a range that will be supported with a live-action YouTube series, a ‘first-of-its-kind’ social media content house, and official influencer partnerships. Inspired by the current #GlowUp trend – …

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Rainbow High and Four of Diamonds release new single Turn Your Colour Up

MGA Entertainment’s Rainbow High is dancing its way onto screens across the globe, partnering with the girl brand Four of Diamonds to launch a new single titled Turn Your Colour Up, which lands complete with a trending dance routine. When the track dropped at the weekend, Four of Diamonds took …

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Character Options launches new Little Live Pets lines with ‘most ambitious marketing plans for the brand to date’

Character Options is supporting its new AW21 collection of Little Live Pets launches with its ‘most ambitious marketing campaign for the brand to date,’ spanning TV, YouTube, and an ‘always-on’ digital strategy from July until Christmas, as well as celebrity product placement on social media platforms. Last year, the range …

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“It’s at the forefront of innovation”: Crafting meets social media as Flair launches Let’s Glow Studio

Flair has lifted the lid on a new genre-bending product launch called Let’s Glow Studio, a content creation craft kit that aims to merge the current demand for arts and crafts with the social media content creation space, using a new GlowFabric Technology to bring content to life. The patent-pending …

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MGA’s LOL Surprise celebrates International Dance Day with new dance challenge lead by JLS’ Aston Merrygold

MGA Entertainment’s LOL Surprise celebrated International Dance Day this week (Thursday, April 29) by launching a new dance challenge lead by JLS star, Aston Merrygold. The dance challenge was supported with live duet content landing throughout the day from Merrygold’s finacee, Sarah-Lou Richards and their son, Grayson, Pussycat Doll Kimberly …

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Canal Toys launches Studio_Creator 2 Video Maker Kit with TikTok stars Brent and Lexi Rivera

Canal Toys US has marked the launch of its new Studio_Creator 2 Video Maker Kit by partnering with the TikTok creators Brent and Lexi Rivera to reach Brent’s 37 million social media followers. The new kit has been developed to include everything kids need to be like their favourite influencers, …

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Taschen celebrates 100 years of toy adverts in pictures from across the 20th century

In a week that sees Hasbro kick off its latest appeal to Gen Z and Generation Alpha audiences with its hunt for a Chief TikTok officer to curate, create, and oversee all of its activity across the social media platform this spring/summer, it’s fair to say that toy advertising has …

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The current direct-to-consumer surge ‘must be taken seriously,’ warn indie toy sellers

The direct to consumer trend is one that ‘needs to be taken more seriously’ by the UK’s independent retailer network, toy shop owners have warned, as consumers and manufacturers have grown increasingly comfortable with bypassing the middleman. A movement that has been bubbling away for the past few years through …

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TikTok and Walmart debut new livestream shopping capability

The social media platform TikTok has pioneered a new method of online shopping, having partnered with the US retail giant Walmart to launch a new shoppable livestream capability for its users to engage with. The new in-app shopping tool was piloted last week when Walmart hosted a one-hour livestream session …

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