Tag Archives: TikTok

The current direct-to-consumer surge ‘must be taken seriously,’ warn indie toy sellers

The direct to consumer trend is one that ‘needs to be taken more seriously’ by the UK’s independent retailer network, toy shop owners have warned, as consumers and manufacturers have grown increasingly comfortable with bypassing the middleman. A movement that has been bubbling away for the past few years through …

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TikTok and Walmart debut new livestream shopping capability

The social media platform TikTok has pioneered a new method of online shopping, having partnered with the US retail giant Walmart to launch a new shoppable livestream capability for its users to engage with. The new in-app shopping tool was piloted last week when Walmart hosted a one-hour livestream session …

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TOMY and Drumond Park launches A-lister social media influencer campaign for Articulate FAME

TOMY has partnered with the children’s media agency, KidsKnowBest to launch a dedicated influencer campaign around the popular Drumond Park title, Articulate FAME in a move to encourage sales throughout what the company now tips to be a sell-out festive season for the game. The celebrity themed version of the …

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TikTok makes major move into ecommerce with Shopify partnership

The social media giant, TikTok is making its biggest push into e-commerce to date thanks to a new partnership with Shopify that will allow its retailers to begin advertising and selling goods through the platform. Shopify, which already provides the e-commerce platform for over 800,000 brands, will allow its merchants …

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IMC Toys goes TikTok famous as VIP Pets campaign ‘smashes projected targets’ to hit 5.7 million views

IMC Toys has seen its first TikTok campaign developed to raise awareness of its new VIP Pets range go viral, smashing all of the projected targets set out ahead of its launch earlier this month. The campaign delivered ten times the estimated views, amassing over 5.7 million. In addition, the …

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Vivid celebrates Escape Room: The Game 2 launch with TikTok creators campaign

Vivid is celebrating the launch of Escape Room: The Game 2 and its new expansion packs through a collaboration with a suite of TikTok creators in a media campaign that makes light of the different personality encountered when trying to solve and Escape Room puzzle. The campaign was developed in …

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Zuru teams with Fanbytes to bring 5 Surprise Mini Brands to the UK through TikTok campaign

The global toy firm Zuru is bringing miniature versions of favourite households brand to the UK and Ireland in the form of 5 Surprise Mini Brands, a range that has already launched to much success in the US and Canada. Zuru has now partnered with the Gen Z marketing experts …

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Vivid shifts focus from traditional TV advertising with new social campaigns spanning Instagram, TikTok and YouTube

Vivid is shifting its focus from traditional kids’ TV advertising to include parent targeted campaigns on social media platforms including Facebook, Instagram, and a new TikTok campaign devised in partnership with KidsKnowBest and Norton PR. The new focus will support its growing range of titles within its games portfolio, spanning …

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Asmodee brings Dobble to TikTok in new influencer campaigns

Asmodee is bringing the UK number one selling game Dobble to TikTok with a new campaign that will see the social media platform’s biggest influencers take part in two new brand initiatives. The first is the #DobbleChallenge, in which some of the platform’s most followed users – including Mr Tov, …

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Going viral after the virus: Fanbytes’ Timothy Armoo talks the new future of toy marketing

Timothy Armoo is the CEO and founder of Fanbytes, a digital marketing business that has shot to success in the three short years it has been plying its trade as a leading light in Gen Z marketing and tapping into the global TikTok sensation early doors. At 24 years old, …

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