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Tag Archives: TikTok

IMC Toys goes TikTok famous as VIP Pets campaign ‘smashes projected targets’ to hit 5.7 million views

IMC Toys has seen its first TikTok campaign developed to raise awareness of its new VIP Pets range go viral, smashing all of the projected targets set out ahead of its launch earlier this month. The campaign delivered ten times the estimated views, amassing over 5.7 million. In addition, the …

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Vivid celebrates Escape Room: The Game 2 launch with TikTok creators campaign

Vivid is celebrating the launch of Escape Room: The Game 2 and its new expansion packs through a collaboration with a suite of TikTok creators in a media campaign that makes light of the different personality encountered when trying to solve and Escape Room puzzle. The campaign was developed in …

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Zuru teams with Fanbytes to bring 5 Surprise Mini Brands to the UK through TikTok campaign

The global toy firm Zuru is bringing miniature versions of favourite households brand to the UK and Ireland in the form of 5 Surprise Mini Brands, a range that has already launched to much success in the US and Canada. Zuru has now partnered with the Gen Z marketing experts …

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Vivid shifts focus from traditional TV advertising with new social campaigns spanning Instagram, TikTok and YouTube

Vivid is shifting its focus from traditional kids’ TV advertising to include parent targeted campaigns on social media platforms including Facebook, Instagram, and a new TikTok campaign devised in partnership with KidsKnowBest and Norton PR. The new focus will support its growing range of titles within its games portfolio, spanning …

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Asmodee brings Dobble to TikTok in new influencer campaigns

Asmodee is bringing the UK number one selling game Dobble to TikTok with a new campaign that will see the social media platform’s biggest influencers take part in two new brand initiatives. The first is the #DobbleChallenge, in which some of the platform’s most followed users – including Mr Tov, …

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Going viral after the virus: Fanbytes’ Timothy Armoo talks the new future of toy marketing

Timothy Armoo is the CEO and founder of Fanbytes, a digital marketing business that has shot to success in the three short years it has been plying its trade as a leading light in Gen Z marketing and tapping into the global TikTok sensation early doors. At 24 years old, …

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Uno launches major social media campaign across TikTok and Instagram

Are you a Sore Loser, a Dodgy Dealer, a Victory Dancer, or do you simply make up your own rules to suit your game? Whichever it is, Uno is celebrating the ‘four different types of player personalities’ through the launch of a new digital campaign. The campaign – titles #unowhoyouare …

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Character Options to launch Ravel Tales to the UK following the brand’s successful US debut

Character Options is preparing to launch the new girls’ property Ravel Tales to the UK, following a highly successful debut for the plush pets brand in the US this May. Ravel Tails aims to combine collectability with creativity by encouraging kids to unravel their own plush pets, each hiding in …

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Bandai launches Yolkies to Gen Z through successful TikTok campaign with Fanbytes

A successful TikTok campaign to target a Gen Z audience with its new Yolkies collectibles is currently underway for Bandai UK. Encased in mystery eggs, the edible slime and collectible surprise egg characters have enthused a host of TikTokkers, with engagement and reach figures already exceeding expected targets. Kirsty Mackenzie, …

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