Tag Archives: thomas & friends

The global toymaker is teaming with NetEase to develop new digital concepts around its popular brands UNO, Barbie, Thomas & Friends and more.

The partnership will include the launch of the new season of Thomas & Friends on the Nick Jr. channel as well as a consumer products roll-out from the firm.

The content features two different formats including an emotive video featuring kids communicating the key features through ‘baby talk’ in order to create an emotional connection with their parents.

The new album will feature 32 pages of trivia, facts and activities as well as a pull-out poster. There are 168 stickers to collect in total, including 40 special foil versions.

The toy firm has developed an all-new collection of Minis, inspired by Power Rangers, DC Super Friends and Teenage Mutant Ninja Turtles.

The pre-school brand has kicked off its first-ever global brand campaign with the unveiling of a multi-faceted, year-long marketing programme ‘Set Friendship in Motion'

Trends UK will develop a tablet, flip phone and fridge toy, which are designed to develop early learning, numeracy and communication skills.

The app is available via a subscription, which will offer fans weekly updates and educational activities.

Kids will be able to create train track effects on the mat by using the Thomas roller.

The new range will be available within the UK from January next year and will feature Jumbo’s popular foam puzzle formats.