The global toymaker is teaming with NetEase to develop new digital concepts around its popular brands UNO, Barbie, Thomas & Friends and more.
Read More »Mattel secures ‘game changing partnership’ for Thomas & Friends with Nickelodeon
The partnership will include the launch of the new season of Thomas & Friends on the Nick Jr. channel as well as a consumer products roll-out from the firm.
Read More »Mattel launches social video content for My First Thomas & Friends Railway Pals playset
The content features two different formats including an emotive video featuring kids communicating the key features through ‘baby talk’ in order to create an emotional connection with their parents.
Read More »Mattel and Panini launch Thomas & Friends sticker book promotion with The Sun
The new album will feature 32 pages of trivia, facts and activities as well as a pull-out poster. There are 168 stickers to collect in total, including 40 special foil versions.
Read More »Fisher-Price readies new Thomas & Friends Minis to celebrate friendships
The toy firm has developed an all-new collection of Minis, inspired by Power Rangers, DC Super Friends and Teenage Mutant Ninja Turtles.
Read More »Thomas & Friends unveils first global brand campaign
The pre-school brand has kicked off its first-ever global brand campaign with the unveiling of a multi-faceted, year-long marketing programme ‘Set Friendship in Motion'
Read More »Thomas & Friends signs Trends UK for new ELA toys
Trends UK will develop a tablet, flip phone and fridge toy, which are designed to develop early learning, numeracy and communication skills.
Read More »Thomas & Friends: Read & Play app launches
The app is available via a subscription, which will offer fans weekly updates and educational activities.
Read More »Thomas & Friends unveils Aquadoodle with TOMY
Kids will be able to create train track effects on the mat by using the Thomas roller.
Read More »Jumbo Games teams with Mattel for Thomas & Friends foam puzzle range
The new range will be available within the UK from January next year and will feature Jumbo’s popular foam puzzle formats.
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