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Mattel has seen first quarter net sales up by 47 per cent year on year in what the toy maker’s chairman and CEO, Ynon Kreiz has called ‘another record quarter for the company’ with “exceptional results” reflective of the firm’s turnaround. This marks Mattel’s third consecutive quarter of growing market …
Read More »Thomas & Friends boasts 2D animated look as Mattel greenlights new seasons of pre-school hit
Mattel has given the green light to a series of 104 new 11 minute episodes and two hour-long specials for the Thomas & Friends television series over two new seasons. The latest update for the popular children’s series follows news released last week that a Thomas & Friends feature length …
Read More »Mattel names former Campbell Soup executive Anthony DiSilvestro its new chief financial officer
Mattel has appointed the former Campbell Soup Co. executive Anthony DiSilvestro to the role of chief finance officer, following the conclusion of an investigation into accounting issues that saw the toy company restate its past earnings. DiSilvestro will replace Joseph Euteneuer whose departure from the firm was detailed in October …
Read More »Mattel lines up toy and publishing partners for Thomas & Friends 75th anniversary
Mattel has secured a raft of new partnership deals spanning toys, publishing, and retail as the team charges full steam ahead to celebrate Thomas & Friends’ 75th anniversary next year. Created by the Reverend. W. Awdry for his son in 1945, publishing remains a strong part of the Thomas brand …
Read More »Hot Wheels and Barbie still lead Mattel’s Q2 growth as pre-school sees decline
Mattel might still be losing money, but things are looking far from over for the California-based toymaker who recently painted an optimistic picture with for its multi-year turnaround plans with its latest second quarter results. Net sales increased 2 per cent to $860.1 million compared to the $840.7 million in …
Read More »Mattel celebrates Thomas & Friends: Digs & Discoveries with Thomas Land special screening
An exclusive Thomas and Friends screening took place at Drayton Manor, the home of Thomas Land, this weekend, as Mattel pulled out the stops to celebrate the new Thomas and Friends: Digs and Discoveries specials this season. Channel 5 Milkshake presenters Kemi Majeks and Derek Moran hosted the event on …
Read More »Mattel to produce slate of 22 animated and live action TV programmes from IP portfolio
The slate of new programmes now in development at Mattel Television will be created for multi-platform distribution and are based on the company’s rich IP portfolio. It will encompass a range of genres including action adventure, humour, game shows and more.
Read More »Mattel secures global broadcaster for new Thomas & Friends as UK ratings surge 40%
The revamped show, which launched to consumers this September on Nick Jr. in the US, and on Channel 5, Milkshake! in the UK, has reported an increase in ratings of over 40 per cent amongst kids in the UK
Read More »Thomas & Friends leaves Sodor and lands in Canada with major new Nelvana partnership
Nelvana has just signed the paperwork to become the exclusive Canadian licensing agent for Thomas & Friends across multiple merchandise categories - minus toys - which will be manufactured and marketed by Mattel itself.
Read More »Big week for Thomas & Friends as the 73 year old brand’s refresh hits TV screens
The launch of the series has been billed as the ‘blast off for the most significant changes to the world-famous children’s brand,’ but has been challenged by critics such as Anne Widdecombe as "PC meddling"
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