ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
The global children’s entertainment company, Moonbug – the team behind the popular Little Baby Bum – has secured a new partnership with Thinkway Toys that will see the development of a global master toy line for its latest pre-school property, Morphle. The partnership has been announced just days ahead of …
Read More »Disney-Pixar release latest Toy Story 4 trailer
Disney has released the second full-length trailer for this summer’s Toy Story 4, offering audiences a better idea of just who Duke Caboom – the daredevil bike riding toy voiced by Keanu Reeves – really is. Toy Story’s famed collection of original toys, including Woody, Buzz Lightyear and the Potato …
Read More »Charms race: How is tech becoming the lead character in today’s movie toy launches?
Films today have become a battleground for technology and explosive entertainment, and with that has come a greater expectation from the toys that tie it all together. Robert Hutchins takes a look at how tech is fast becoming the lead character in today’s movie toy launches
Read More »Spielwarenmesse 19: Disney reveals more Toy Story 4 lines from Mattel and Thinkway
Unveiled to visitors at this year's Nuremberg toy fair, the latest lines bolster a range that was recently launched to press and visitors at London's Toy Fair last week.
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