Tag Archives: The Very Hungry Caterpillar

The Very Hungry Caterpillar is continuing to build on the success of its 50th anniversary celebrations last year, having seen the successful launch of a new half-term activation with Bluewater shopping centre. In a deal brokered by Rocket Licensing, the UK licensing agent for Eric Carle’s classic children’s book, the …

Rocket Licensing has secured a partnership with the UK shopping centre, Bluewater, for a slate of promotional activity for The Very Hungry Caterpillar, as the popular children’s publishing brand continues to celebrate its 50th anniversary this year. The collaboration begins with the theming of Bluewater’s Green Flag award-winning nature trail. …

The firm will launch a range of pre-school educational toys under The Very Hungry Caterpillar licence, joining the likes of Insect Lore, Bon Bon Buddies, Hallmark Cards and more.

The award-winning educational company will combine its famed habitat kits with the art of World of Eric Carle with The Very Hungry Caterpillar Butterfly Growing Kit and The Grouchy Ladybug Growing Kit.