Tag Archives: The Toy Association

The finalists for the 2021 Toy of the Year Awards have been revealed

The finalists for the 2021 Toy of the Year Awards have been revealed, with product finalists spanning categories from action figures and collectables, to creative toy and licenses of the year. Organised by the Toy Association, the TOTY Awards are known as the Oscars of the toy industry, developed to …

Read More »

The Toy Association outlines plans to move New York Toy Fair to May 2021

The Toy Association has laid out its plans to host the annual New York International Toy Fair in May 2021. In a President’s letter issued by the association and penned by Steve Pasierb, it has underlined its mission to ‘bring the industry back together as soon as it is safe …

Read More »

Toymakers, retailers and The Toy Association join the Buy Safe America Coalition in stance against counterfeits

The Toy Association and the Juvenile Products Manufacturers Association have been joined by Elf on the Shelf, Crazy Aaron’s Thinking Putty and a growing number of toy manufacturers in joining the Buy Safe America Coalition, a group of retailer, consumer groups, and manufacturers taking a stance against the sale of …

Read More »

IKEA underlines commitment to child’s play as it joins The Toy Association

The Swedish retailer, IKEA, has highlighted its commitment to the toy space by joining the Toy Association a its newest member. The international brand is now among around 1,000 manufacturers, distributors, and retailers that make up the organisation’s membership. Work has been ongoing between the US toy industry body, the …

Read More »

New York Toy Fair 2021 postponed: “Protecting our members’ health and safety must come first”

Toy Fair New York 2021 has been postponed, The Toy Association confirmed late last week, citing the current coronavirus pandemic and the state of business travel, as well as the current restrictive guidelines in place in the US and the world. In a statement issued by the Toy Association on …

Read More »

Nominations for the Toy of the Year Awards 2021 are now open

Despite 2020 being far from the usual year within the toy industry, the annual toy awards season simply cannot be stopped as nominations now open for the Toy of the Year Awards 2021. Known by many as the Oscars of the toy industry, the TOTYs are presented each year to …

Read More »

The Toy Association welcomes new members from Build A Bear and Target to its Board of Directors

The Toy Association has welcomed two new members to its Board of Directors in Sharon Price John, president and CEO of Build-A-Bear Workshop, and Melissa Millo, vice president of Toys at Target Corporation. The announcement – which included nine term renewals – was made during The Toy Association’s Annual General …

Read More »

New York Toy Fair: The Toy Association’s Jennifer Lynch reveals what’s hot at this year’s show

As soon as someone finds out you work in the toy industry, the next question to follow is almost always the same: what are the hottest toys this year? Luckily, those attending Toy Fair New York  (February 22nd to 25th 2020) can get a jump start on their response as …

Read More »

All 114 of the 2020 Toy of the Year Awards finalists have been revealed

The Toy Association has revealed the 114 toy and game finalists for the prestigious 2020 Toy of the Year (TOTY) Awards. Known as the “Oscars of the toy industry”, the TOTY Awards program recognises the top playthings on the market – from STEAM and innovative toys to dolls, action figures, …

Read More »

One third of US parents unaware of the dangers surrounding counterfeit toys

Almost one third of US parents remain unaware to the dangers and numbers of counterfeit toys being sold on major online marketplaces, according to a new survey commissioned by the Toy Association. The results have uncovered a blind spot in modern consumer habits, through which  fraudulent toys that could be …

Read More »