Tag Archives: The Toy Association

Toy Trends 2021 | Kidult market growth, music, and socially conscious play will fuel 2021 sales, says The Toy Association

The rediscovery of play, surging kidult market sales, and greater social consciousness within play and toys are tipped to be some of the biggest toy trends to drive industry sales throughout the coming year, according to the Toy Association’s latest Toy Trends Briefing. Following an historic year for the US …

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Opinion | Expansion pact – How Toy Fair Everywhere is broadening the global toy community

For the president and CEO of the US Toy Association, Steve Pasierb, 2020 was a year of maneuvering through the shifting sands of an event landscape beholden to a pandemic that refused to play by the rules. One major pivot to the all-virtual platform later, and Pasierb is ready to …

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The Toy Association invites global industry to celebrate #ToyFairLife

While the ongoing pandemic may have left a gaping hole in the industry’s physical Toy Fair calendar this first quarter, the Toy Association is calling on the industry to reach into the memory banks and party like it’s 2019. In an industry-wide invitation – and as we approach the weekend …

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The Genius of Play encourages industry professionals to join its new Ambassador programme

The Toy Association’s The Genius of Play platform, an initiative developed to offer families information and inspiration surrounding all aspects of play, is inviting toy industry professionals from across the globe to apply to its newly launched The Genius of Play Ambassador programme. The industry organisation is encouraging individuals working …

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Much has changed, but we’ll meet again: Exploring the short and long-term changes to the toy industry – Steve Pasierb

The coronavirus pandemic swept through industries across the globe, forcing change and adaptation to a way of life, that, whether temporary or permanent, has left landscapes looking very different to how they once were. US toy sales are up, and play is being valued, but in-venue toy companies and entertainment …

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The finalists for the 2021 Toy of the Year Awards have been revealed

The finalists for the 2021 Toy of the Year Awards have been revealed, with product finalists spanning categories from action figures and collectables, to creative toy and licenses of the year. Organised by the Toy Association, the TOTY Awards are known as the Oscars of the toy industry, developed to …

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The Toy Association outlines plans to move New York Toy Fair to May 2021

The Toy Association has laid out its plans to host the annual New York International Toy Fair in May 2021. In a President’s letter issued by the association and penned by Steve Pasierb, it has underlined its mission to ‘bring the industry back together as soon as it is safe …

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Toymakers, retailers and The Toy Association join the Buy Safe America Coalition in stance against counterfeits

The Toy Association and the Juvenile Products Manufacturers Association have been joined by Elf on the Shelf, Crazy Aaron’s Thinking Putty and a growing number of toy manufacturers in joining the Buy Safe America Coalition, a group of retailer, consumer groups, and manufacturers taking a stance against the sale of …

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IKEA underlines commitment to child’s play as it joins The Toy Association

The Swedish retailer, IKEA, has highlighted its commitment to the toy space by joining the Toy Association a its newest member. The international brand is now among around 1,000 manufacturers, distributors, and retailers that make up the organisation’s membership. Work has been ongoing between the US toy industry body, the …

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New York Toy Fair 2021 postponed: “Protecting our members’ health and safety must come first”

Toy Fair New York 2021 has been postponed, The Toy Association confirmed late last week, citing the current coronavirus pandemic and the state of business travel, as well as the current restrictive guidelines in place in the US and the world. In a statement issued by the Toy Association on …

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