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Tag Archives: The Toy Association

The Toy Association welcomes new members from Build A Bear and Target to its Board of Directors

The Toy Association has welcomed two new members to its Board of Directors in Sharon Price John, president and CEO of Build-A-Bear Workshop, and Melissa Millo, vice president of Toys at Target Corporation. The announcement – which included nine term renewals – was made during The Toy Association’s Annual General …

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New York Toy Fair: The Toy Association’s Jennifer Lynch reveals what’s hot at this year’s show

As soon as someone finds out you work in the toy industry, the next question to follow is almost always the same: what are the hottest toys this year? Luckily, those attending Toy Fair New York  (February 22nd to 25th 2020) can get a jump start on their response as …

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All 114 of the 2020 Toy of the Year Awards finalists have been revealed

The Toy Association has revealed the 114 toy and game finalists for the prestigious 2020 Toy of the Year (TOTY) Awards. Known as the “Oscars of the toy industry”, the TOTY Awards program recognises the top playthings on the market – from STEAM and innovative toys to dolls, action figures, …

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One third of US parents unaware of the dangers surrounding counterfeit toys

Almost one third of US parents remain unaware to the dangers and numbers of counterfeit toys being sold on major online marketplaces, according to a new survey commissioned by the Toy Association. The results have uncovered a blind spot in modern consumer habits, through which  fraudulent toys that could be …

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Steve Pasierb: ‘Debunking the myths around toy safety is a global effort’

Our fellow member nations of the International Council of Toy Industries (ICTI), their collective thousands of members, and The US Toy Association’s more than 1,000 members work day-in and day-out to ensure the quality and safety of toys and games before they reach store shelves. Unfortunately, in the United States, …

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The Toy Association reveals the 123 TOTY Awards finalists

Between now and January 6, families can visit www.ToyAwards.org to vote for their favourite playthings in each of the 17 categories, including Action Figure of the Year, Innovative Toy of the Year, and Collectible of the Year.

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