Tag Archives: The Smiley Company

Spin Master is teaming up with the world-famous Rubik’s Cube to launch a new range of Perplexus Puzzles with a twist, in a new deal brokered by The Smiley Company, the master licensee for Rubik’s. Together the pair will develop a co-branded Rubik’s x Perplexus range, which will feature a …

In a new triple-threat licensing partnership, The Smiley Company has secured a deal for SmileyWorld-branded Rubik’s Cube toys to feature in an upcoming McDonald’s Happy Meal promotion. The deal was brokered by The Marketing Store and will see the promotion launch this April in McDonald’s restaurants across France for five …

In a partnership secured by The Smiley Company, the new promotion will encourage kids to ‘play smart,’ across Europe, Scandinavia, Middle East, Africa and North America.

Due to success in Germany and Poland, the second season will launch in Summer 2018.

Since signing, the team has worked together to create a range of themed attractions inspired by Rubik’s values which will bring the toy brand to life in interactive new ways.