The Smiley Company

The Smiley Company signs Rubik’s Cube promo with McDonald’s

28th March 2019 Highlight, Licensing, Marketing Comments Off on The Smiley Company signs Rubik’s Cube promo with McDonald’s

In a new triple-threat licensing partnership, The Smiley Company has secured a deal for SmileyWorld-branded Rubik’s Cube toys to feature in an upcoming McDonald’s Happy Meal promotion. The deal was brokered by The Marketing Store and will see the promotion launch this April in McDonald’s restaurants across France for five …

Rubik’s Cube heads to McDonald’s in new Happy Meal promotion

9th July 2018 Licensing Comments Off on Rubik’s Cube heads to McDonald’s in new Happy Meal promotion

In a partnership secured by The Smiley Company, the new promotion will encourage kids to ‘play smart,’ across Europe, Scandinavia, Middle East, Africa and North America.

Simba brings Smileyworld collectables back for second season

1st February 2018 Licensing Comments Off on Simba brings Smileyworld collectables back for second season

Due to success in Germany and Poland, the second season will launch in Summer 2018.

VR escape rooms on the cards as Rubik’s enters themed attractions space

28th November 2017 Media & PR Comments Off on VR escape rooms on the cards as Rubik’s enters themed attractions space

Since signing, the team has worked together to create a range of themed attractions inspired by Rubik’s values which will bring the toy brand to life in interactive new ways.

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