The NPD Group has revealed how football fever is already impacting UK toy sales, with two weeks until England's opening game in Russia.
Read More »NPD reports 13 per cent rise in US toy sales despite Toys R Us liquidation
Despite concerns surrounding the demise of Toys R Us, consumers have spent more money on buying toys during what has been described as ‘the most turbulent period in living memory in the toy business.’
Read More »Kidults market continues to grow as adults spend £383m on toys for themselves in 2017, says NPD
The Kidult market grew by eight per cent over the last year; a surge of £30 million spent on games and puzzles, building sets and action figures on 2016.
Read More »Toy Fair 2018: Counterfeit toys impact UK sales as NPD reports 2017 dip
The group has reported a sales decrease of 2.8 per cent for 2017 pointing at Brexit, under-performing licenses and issues around counterfeit toys.
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