Tag Archives: The Npd Group

Despite concerns surrounding the demise of Toys R Us, consumers have spent more money on buying toys during what has been described as ‘the most turbulent period in living memory in the toy business.’

The Kidult market grew by eight per cent over the last year; a surge of £30 million spent on games and puzzles, building sets and action figures on 2016.

The group has reported a sales decrease of 2.8 per cent for 2017 pointing at Brexit, under-performing licenses and issues around counterfeit toys.