Tag Archives: The Npd Group

Despite a drop of seven per cent in toy sales for the year, the UK market still brought in an impressive £3.3 billion.

This has been based on the velocity sales (rate of sale), which includes sales from November 2018.

Following the success of its Playtime, Bath-time, Bedtime range which launched in July, In the Night Garden now stands as the fifth largest pre-school license in NPD (YTD October 2018) across all toys.

Collectables has become a significant slice of the UK toy industry, with sales increasing 29 per cent in the first eight months of 2018 alone.

The NPD Group now forecasts the global toy market to reach $99 billion by 2022 as collectables, gaming and social media reign supreme.

LOL Surprise, Total Marvel, Fingerlings, Hatchimals and Soft N Slo Squishes have been highlighted among the key drivers for the seven per cent increase, as well as parent and consumer empathy in the face of the demise of the toy retail giant.

The NPD Group has revealed how football fever is already impacting UK toy sales, with two weeks until England's opening game in Russia.

Despite concerns surrounding the demise of Toys R Us, consumers have spent more money on buying toys during what has been described as ‘the most turbulent period in living memory in the toy business.’

The Kidult market grew by eight per cent over the last year; a surge of £30 million spent on games and puzzles, building sets and action figures on 2016.

The group has reported a sales decrease of 2.8 per cent for 2017 pointing at Brexit, under-performing licenses and issues around counterfeit toys.