Tag Archives: The Npd Group

The global toy industry saw sales decrease by three per cent across the 13 markets tracked by the NPD Group, the company has revealed in its latest industry report. Overall, the industry performed better outside of the US, with Russia, Germany, and Brazil up five per cent, three per cent, …

Fortnite has been named Europe’s Top Gaining Toy Property of the Year by the NPD Group, who announced the video game IP among the winners of its Europe Toy Industry Performance Awards at Spielwarenmesse last night. The winners were revealed at an event held at the International Toy Fair in …

The NPD Group has detailed the latest insights into the best-selling infant and baby toys, underpinning the UK’s spot at the fourth largest toy market in the world, with the highest per capita spend in Europe. The Group has confirmed that British consumers spent £3.3 billion on toys in 2018, …

Despite a drop of seven per cent in toy sales for the year, the UK market still brought in an impressive £3.3 billion.

This has been based on the velocity sales (rate of sale), which includes sales from November 2018.

Following the success of its Playtime, Bath-time, Bedtime range which launched in July, In the Night Garden now stands as the fifth largest pre-school license in NPD (YTD October 2018) across all toys.

Collectables has become a significant slice of the UK toy industry, with sales increasing 29 per cent in the first eight months of 2018 alone.

The NPD Group now forecasts the global toy market to reach $99 billion by 2022 as collectables, gaming and social media reign supreme.

LOL Surprise, Total Marvel, Fingerlings, Hatchimals and Soft N Slo Squishes have been highlighted among the key drivers for the seven per cent increase, as well as parent and consumer empathy in the face of the demise of the toy retail giant.

The NPD Group has revealed how football fever is already impacting UK toy sales, with two weeks until England's opening game in Russia.