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The LEGO Group has joined the Ellen MacArthur Foundation as part of the Danish toy maker’s commitment to becoming a more circular business. The three year membership will focus on inspiring circular design across the toy industry, as well as teaching children about the circular economy through play. The shared …
Read More »LEGO appoints former plant-based food brand executive Jesper Andersen to EVP and CFO role
The LEGO Group has appointed the former plant-based food company executive, Jesper Andersen, to the role of executive vice president and chief financial officer, as the company continues its mission to ‘bring play to more children around the world.’ Andersen will take up the role from October 1st this year, …
Read More »The LEGO Group turns to fans for new creative content as it launches LEGO World Builder with Tongal
The LEGO Group has partnered with the content creation platform Tongal to launch LEGO World Builder, a new story-development platform that allows the LEGO fan community to develop stories, shows, and more, with direct access to the LEGO creative team itself. Powered by Tongal’s technology, LEGO World Builder connects a …
Read More »LEGO rolls out its LEGO Braille Bricks in seven countries following successful pilot program
The LEGO Foundation and the LEGO Group have detailed the official launch of LEGO Braille Bricks in seven countries, including France, Germany, the UK, and the US, following the success of a pilot programme that was launched in April last year. The initiative was first introduced during the Sustainable Brands …
Read More »The UK is getting a new LEGO Store and this time it’s in Bristol
The LEGO Group has confirmed its plans to open a new LEGO Store in Bristol this year. The announcement was made via the Danish toymaker’s UK Facebook page with expectations for the store to be open this November. The news arrives amid the recent hammering that the UK’s high streets …
Read More »LEGO and the National Trust launch Young Explorers competition for ‘stay-cationing’ families this summer
The LEGO Group UK and Ireland has teamed up with the National Trust to launch the first Young Explorer competition, in which the pair will encourage kids across the UK to get creative in the outdoors this summer. To coincide with National Play Day on August 5th, and National Trust’s …
Read More »LEGO launches online safety campaign for children called Small Builds for Big Conversations
The LEGO Group has launched a new series of creative challenges that offer parents and their children a guided method to engage in conversations about being a ‘good digital citizen’ and the importance of online safety. Called Small Builds for Big Conversations, the Build and Talk challenges have been created …
Read More »Fairy Bricks charity left ‘devastated’ by theft of £400,000 worth of LEGO from its Huddersfield warehouse
Fairy Bricks, a charity initiative that sends LEGO to children in hospital has had £400,000 worth of toys stolen from its warehouse in Huddersfield. According to reports, around 18,000 boxes of the construction toy building kits were stolen leaving the organisation ‘devastated.’ Children helped by the charity have sent messages …
Read More »Toy Fair 2020: LEGO will “continue to evolve the construction toys category” with new launches this year
Following what it has billed as a successful 2019, The LEGO Group is launching a new series of play innovations for the year ahead, as it looks to ‘continue to evolve the construction toys category.’ In the run up to Christmas 2019, LEGO saw on average on product sell every …
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