Tag Archives: The LEGO Group

LEGO marks the return of its #BuildtoGive campaign for children in need this Christmas

LEGO is encouraging families to get creative and give the gift of play to children in need with the return of its #BuildtoGive Christmas activity. Part of its ongoing Rebuild the World campaign, the initiative asks families to create a Christmas ornament out of LEGO bricks and share it on …

Read More »

LEGO unveils its most detailed Ghostbusters ECTO-1 to date ahead of Ghostbusters: Afterlife film

The LEGO Group has revealed its largest and ‘most detailed’ recreation of the Ghostbusters ECTO-1 vehicle ever to be realised in brick form, months ahead of the release of the 2021 film Ghostbusters: Afterlife. The new, buildable version of the classic car is ‘crammed full of authentic details’ from the …

Read More »

LEGO introduces 123 Sesame Street building set through LEGO Ideas and Sesame Workshop partnership

The LEGO Group has lifted the lid and taken us all on a trip down Sesame Street, as it prepares to launch its LEGO Ideas 123 Sesame Street building set. Voted for by LEGO fans the world over, the set is the latest product from the LEGO Ideas collection. Created …

Read More »

Licensing special – LEGO and Adidas build multi-year partnership to ‘inspire creativity and foster play’

The LEGO Group has struck up a multi-year partnership with Adidas to co-create a range of new products aimed at inspiring creativity to foster a more playful, positive and inclusive world for adults and children from all backgrounds and sporting abilities. The partnership will span products such as footwear, apparel, …

Read More »

LEGO unveils 13-foot globe showcasing LEGO builds from families across the world

The LEGO Group has unveiled its latest installation in the form of a 13-foot globe that showcases LEGO builds from families across the world, as part of the toy maker’s Rebuild the World initiative. The globe is on display at LEGO House in Billund, Denmark, and boasts over 350,000 LEGO …

Read More »

LEGO and The National Trust crown their LEGO Young Explorer competition winner

The LEGO Group has crowned its winner of the LEGO Young Explorer competition, a nation-wide initiative launched in partnership with the National Trust in order to encourage kids across the UK to get creative in the outdoors over the summer holidays. The Danish toy maker has named Lincolnshire local, eight …

Read More »

The LEGO Foundation brings LEGO Braille Bricks to the UK with the RNIB

LEGO is bringing its range of LEGO Braille Bricks to the UK in a bid to aid children with vision impairment across the country benefit from inclusive construction toy play with the brand. The range is the result of a collaboration between LEGO and the Royal National Institute of Blind …

Read More »

LEGO does Batman Day in style with LEGO DC Batman 1989 Batwing reveal

The LEGO Group celebrated Batman Day this month in true style, by partnering with Warner Bros. Consumer Products and DC to release the LEGO DC Batman 1989 Batwing, a LEGO brick reconstruction of the vehicle seen in Tim Burton’s iconic 1989 Batman film. One for the keen-eyed Batman fans to …

Read More »

LEGO details new partnerships that support racial equality

LEGO has introduced a slate of new partners as it moves towards a commitment it made in June this year ‘to stand together with the Black community’ against racism and inequality. Over the summer, the Danish toy maker also stated it would donate to organisations dedicated to supporting Black children …

Read More »

LEGO to invest $400m over next three years in its sustainability and social responsibility drive

The LEGO Group is to invest up to $400 million over the next three years in its sustainability and social responsibility initiatives, covering both long-term investments and ongoing costs that includes its ambition to make all of its packaging sustainable by the end of 2025. The company has made a …

Read More »