Tag Archives: The LEGO Group

LEGO teams with Universal Music Group to launch creative music franchise LEGO Vidiyo

The LEGO Group has teamed up with Universal Music Group to unveil LEGO Vidiyo, an innovative music video maker experience that celebrates children’s creativity and passion for music. Through LEGO Vidiyo, kids can direct, produce, star in, and share their own music videos, using chart-topping tracks from Universal Music’s wealth …

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LEGO dials up Education efforts with BricQ Motion launches and extended LEGO Braille Bricks roll-out

New developments from LEGO Education have seen the learning and education-focused arm of the Danish toy maker introduce two new, tech-free launches for hands-on STEAM learning in schools. Called BricQ Motion, the classroom sets include BricQ Motion Essential for kids aged six and upwards, and BricQ Motion Prime for those …

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LEGO appoints Colette Burke to EVP and CCO role as it eyes omnichannel and global expansion

The LEGO Group has appointed Colette Burke as its executive vice president and chief commercial officer. Burke will take up the role from January 1st 2021. She joins the LEGO Group from the consumer electronics company, Bose Corporation, where she held the position of vice president global sales. Her 25 …

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LEGO brings A Really Cool World to London’s Covent Garden for Christmas

The LEGO Group has launched a new, immersive experience that allows families to step into the brick built world inspired by its 2020 LEGO Holiday advert with a special LEGO installation taking pride of place in London’s Covent Garden. Inspired by the group’s own re-imagining of the iconic song What …

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LEGO opens its first airport LEGO Store in the US in Marshall Retail Group partnership

The LEGO Group has opened its first airport LEGO Store in the US, having partnered with The Marshall Retail Group – a WHSmith Company – to set up shop inside Salt Lake City International Airport. The all-new LEGO store allows visitors the opportunity to shop for hard-to-find products from the …

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The LEGO Group commits to reducing carbon emissions by 37 per cent by 2032

The LEGO Group has committed to reducing its absolute carbon emissions by 37 per cent by 2032 – a target that has been approved by the Science Based Target initiative. The goal is consistent with levels required to keep global warming below 1.5 degrees, and is recognised as the most …

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LEGO unveils its new “extreme to the core” LEGO Technic McLaren Senna GTR

The LEGO Group has revealed its new LEGO Technic McLaren Senna GTR, an 830-piece model of the real-life sportscar and the first McLaren supercar to be recreated in LEGO Technic form. Designed to ‘provide the ultimate building thrill for those aged ten and upwards,’ the LEGO Technic McLaren Senna GTR …

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LEGO launches new LEGO Super Mario building sets and collectable character packs

The LEGO Group has expanded its 2020 LEGO Super Mario line with the launch of a new line of sets and characters, including the Master Your Adventure Set, the Chain Chomp Jungle Encounter Expansion Set, The Pirhana Plant Puzzling Challenge Expansion Set, and more. Leading the newest line up, the …

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LEGO launches new family activities to teach children about cyberbullying

The LEGO Group is taking its campaign to tackle cyberbullying to the next level with a raft of family-focused, digital child safety and wellbeing initiatives under the Build and Talk banner. The Danish toy maker has developed a new Build and Talk activity guide to help parents and caregivers start …

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LEGO unveils its largest brick set to date in the 9,036-piece LEGO Roman Colosseum

Rome wasn’t built in a day, and neither – we shouldn’t think – will LEGO’s new Roman Collosseum, the toy maker’s largest brick set to date. Weighing in at a whopping 9,036 pieces, this is not only the largest brick set to launch from LEGO (stealing the title from the …

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