Tag Archives: The LEGO Group

Football fans can now recreate FC Barcelona’s Camp Nou stadium in LEGO

The LEGO Group has partnered with FC Barcelona to bring its famed Camp Nou stadium to the LEGO brick universe with the launch of a detailed tribute to the grounds and home turf for the Spanish football team. The LEGO Camp Nou – FC Barcelona set allows football and LEGO …

Read More »

LEGO continues Saudi Arabia expansion with new LEGO Store at Mall of Dhahran

The LEGO Group has opened its fifth official store in Saudi Arabia, having cut the ribbon on its new location within the Mall of Dhahran earlier this month, bringing LEGO fans a new 149sqm interactive retail space for families and kids. The new store welcomes visitors with a one-of-a-kind large-scale …

Read More »

LEGO expands its Build & Talk series to help families talk about online safety

The LEGO Group has expanded its Build & Talk series of tools designed to help families talk about online safety and privacy for children, with a new story-style adventure. The move to bolster its online safety content follows recent research in which it was found that online one in six …

Read More »

LEGO names Isabel Graham new head of marketing for UK and Ireland

The LEGO Group has named Isabel Graham its new head of marketing for the company’s UK and Ireland division, taking over the role from Marius Lang who steps up into the role of general manager for Benelux. Starting in October this year, Graham will be responsible for the LEGO Group’s …

Read More »

Hasbro, The Entertainer and The LEGO Group make The Licensing Awards 2021 list of finalists

Hasbro, The Entertainer, Forbidden Planet, and The LEGO Group have all been named among this year’s shortlist of finalists in the 2021 Licensing Awards. Making a return to its physical format this year, the Licensing Awards will be celebrating the best in collaborations across the categories, from Best Licensed Live …

Read More »

LEGO launches its first experiential pop-up tour of the UK

The LEGO Group is hitting the road with the launch of its first experiential pop-up tour of the UK this summer, hitting major cities including Southampton, Liverpool, Edinburgh, and Bristol. Called the LEGO Pop & Play Tour, the out of store experiential activation with set up ‘shop’ within major shopping …

Read More »

LEGO expands Volkswagen partnership to launch LEGO Volkswagen T2 Camper Van

The LEGO Group has struck up a partnership with the German car manufacturer Volkswagen to launch the latest version of the ubiquitous LEGO Volkswagen T2 Camper Van, expanding upon its portfolio of cult vehicle LEGO builds. The new LEGO Volkswagen T2 Camper Van is based on its namesake of the late …

Read More »

Astronauts, speed building, and new product reveals: LEGO CON 2021 pulls out all the stops

NASA astronauts, high speed car chases, and official global exclusive product reveals; LEGO certainly pulled out all of the stops to ensure the resounding success of its first all-digital fan-facing event, LEGO CON over the weekend. The two-hour livestream entertained fans and families with an array of guest appearances, from …

Read More »

LEGO reveals first prototype brick made from recycled plastic in ‘first step on long journey’

A prototype LEGO brick made from recycled plastic has become the latest advance made by the Danish toy maker in its ongoing journey towards better sustainability and its ‘ambitious goal’ of becoming 100 per cent sustainable by 2030. It’s taken a team of more than 150 engineers three years to …

Read More »

LEGO launches first buildable sneaker in latest brand extension collab with Adidas

The LEGO Group has launched its first buildable sneaker, a LEGO brick building set based on the popular Adidas sneaker model, the Superstar. The move, a first in both the toy and streetwear space, is the latest development in the ongoing partnership between the Danish toy maker and Adidas Originals. …

Read More »