Tag Archives: The LEGO Group

Universal Music Group signs LEGO Minifugure L.L.A.M.A to Astralwerks as part of LEGO Vidiyo release

Universal Music Group and the LEGO Group have achieved a world’s first with the signing of L.L.A.M.A  – a LEGO Minifigure DJ and producer –  to the studio’s record label, Astralwerks. L.L.A.M.A is not only the first LEGO Minifigure to have signed a deal with a record label, but is …

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LEGO partners with online child safety think tank DQ Institute to launch new learning experience

The LEGO Group has struck up a new partnership with the digital citizenship and online child safety think tank DQ Institute for a project that will help kids develop the skills they need when navigating the digital world. The project sees LEGO launch a new, interactive learning experience – co-designed …

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LEGO partners with SEGA to bring Sonic the Hedgehog to brick form

The LEGO Group has detailed a new partnership with SEGA to bring Sonic the Hedgehog into brick form, thanks to a concept design submitted to the Danish toy maker’s invention platform, LEGO Ideas. Created by a 24-year-old LEGO superfan, Viv Grannell, the design was inspired by SEGA’s critically acclaimed 2017 …

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LEGO teams with Universal Music Group to launch creative music franchise LEGO Vidiyo

The LEGO Group has teamed up with Universal Music Group to unveil LEGO Vidiyo, an innovative music video maker experience that celebrates children’s creativity and passion for music. Through LEGO Vidiyo, kids can direct, produce, star in, and share their own music videos, using chart-topping tracks from Universal Music’s wealth …

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LEGO dials up Education efforts with BricQ Motion launches and extended LEGO Braille Bricks roll-out

New developments from LEGO Education have seen the learning and education-focused arm of the Danish toy maker introduce two new, tech-free launches for hands-on STEAM learning in schools. Called BricQ Motion, the classroom sets include BricQ Motion Essential for kids aged six and upwards, and BricQ Motion Prime for those …

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LEGO appoints Colette Burke to EVP and CCO role as it eyes omnichannel and global expansion

The LEGO Group has appointed Colette Burke as its executive vice president and chief commercial officer. Burke will take up the role from January 1st 2021. She joins the LEGO Group from the consumer electronics company, Bose Corporation, where she held the position of vice president global sales. Her 25 …

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LEGO brings A Really Cool World to London’s Covent Garden for Christmas

The LEGO Group has launched a new, immersive experience that allows families to step into the brick built world inspired by its 2020 LEGO Holiday advert with a special LEGO installation taking pride of place in London’s Covent Garden. Inspired by the group’s own re-imagining of the iconic song What …

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LEGO opens its first airport LEGO Store in the US in Marshall Retail Group partnership

The LEGO Group has opened its first airport LEGO Store in the US, having partnered with The Marshall Retail Group – a WHSmith Company – to set up shop inside Salt Lake City International Airport. The all-new LEGO store allows visitors the opportunity to shop for hard-to-find products from the …

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The LEGO Group commits to reducing carbon emissions by 37 per cent by 2032

The LEGO Group has committed to reducing its absolute carbon emissions by 37 per cent by 2032 – a target that has been approved by the Science Based Target initiative. The goal is consistent with levels required to keep global warming below 1.5 degrees, and is recognised as the most …

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LEGO unveils its new “extreme to the core” LEGO Technic McLaren Senna GTR

The LEGO Group has revealed its new LEGO Technic McLaren Senna GTR, an 830-piece model of the real-life sportscar and the first McLaren supercar to be recreated in LEGO Technic form. Designed to ‘provide the ultimate building thrill for those aged ten and upwards,’ the LEGO Technic McLaren Senna GTR …

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