Tag Archives: The LEGO Group

LEGO unveils its new “extreme to the core” LEGO Technic McLaren Senna GTR

The LEGO Group has revealed its new LEGO Technic McLaren Senna GTR, an 830-piece model of the real-life sportscar and the first McLaren supercar to be recreated in LEGO Technic form. Designed to ‘provide the ultimate building thrill for those aged ten and upwards,’ the LEGO Technic McLaren Senna GTR …

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LEGO launches new LEGO Super Mario building sets and collectable character packs

The LEGO Group has expanded its 2020 LEGO Super Mario line with the launch of a new line of sets and characters, including the Master Your Adventure Set, the Chain Chomp Jungle Encounter Expansion Set, The Pirhana Plant Puzzling Challenge Expansion Set, and more. Leading the newest line up, the …

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LEGO launches new family activities to teach children about cyberbullying

The LEGO Group is taking its campaign to tackle cyberbullying to the next level with a raft of family-focused, digital child safety and wellbeing initiatives under the Build and Talk banner. The Danish toy maker has developed a new Build and Talk activity guide to help parents and caregivers start …

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LEGO unveils its largest brick set to date in the 9,036-piece LEGO Roman Colosseum

Rome wasn’t built in a day, and neither – we shouldn’t think – will LEGO’s new Roman Collosseum, the toy maker’s largest brick set to date. Weighing in at a whopping 9,036 pieces, this is not only the largest brick set to launch from LEGO (stealing the title from the …

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LEGO marks the return of its #BuildtoGive campaign for children in need this Christmas

LEGO is encouraging families to get creative and give the gift of play to children in need with the return of its #BuildtoGive Christmas activity. Part of its ongoing Rebuild the World campaign, the initiative asks families to create a Christmas ornament out of LEGO bricks and share it on …

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LEGO unveils its most detailed Ghostbusters ECTO-1 to date ahead of Ghostbusters: Afterlife film

The LEGO Group has revealed its largest and ‘most detailed’ recreation of the Ghostbusters ECTO-1 vehicle ever to be realised in brick form, months ahead of the release of the 2021 film Ghostbusters: Afterlife. The new, buildable version of the classic car is ‘crammed full of authentic details’ from the …

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LEGO introduces 123 Sesame Street building set through LEGO Ideas and Sesame Workshop partnership

The LEGO Group has lifted the lid and taken us all on a trip down Sesame Street, as it prepares to launch its LEGO Ideas 123 Sesame Street building set. Voted for by LEGO fans the world over, the set is the latest product from the LEGO Ideas collection. Created …

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Licensing special – LEGO and Adidas build multi-year partnership to ‘inspire creativity and foster play’

The LEGO Group has struck up a multi-year partnership with Adidas to co-create a range of new products aimed at inspiring creativity to foster a more playful, positive and inclusive world for adults and children from all backgrounds and sporting abilities. The partnership will span products such as footwear, apparel, …

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LEGO unveils 13-foot globe showcasing LEGO builds from families across the world

The LEGO Group has unveiled its latest installation in the form of a 13-foot globe that showcases LEGO builds from families across the world, as part of the toy maker’s Rebuild the World initiative. The globe is on display at LEGO House in Billund, Denmark, and boasts over 350,000 LEGO …

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LEGO and The National Trust crown their LEGO Young Explorer competition winner

The LEGO Group has crowned its winner of the LEGO Young Explorer competition, a nation-wide initiative launched in partnership with the National Trust in order to encourage kids across the UK to get creative in the outdoors over the summer holidays. The Danish toy maker has named Lincolnshire local, eight …

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