Tag Archives: The LEGO Group

The LEGO Group launches LEGO City Missions

The LEGO Group has today announced a unique interactive experience for budding designers: LEGO City Missions. The new experience will take kids on a story-led building journey – putting imagination and creative experimentation to the test. It’s the latest innovation from LEGO City that lets children dive into an awesome …

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The LEGO Group and Epic Games to create safe metaverse experience for kids

The LEGO Group and Epic Games are teaming up to build “an immersive, creatively inspiring and engaging digital experience” for kids of all ages to enjoy together. The family-friendly digital experience will give kids access to tools that will empower them to become confident creators and deliver amazing play opportunities …

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LEGO goes Back to the Future

Inspiring fans to fire up their brick-building engines, the LEGO Group and Universal Brand Development have revealed a brand-new three-in-one reproduction of one of the most iconic movie vehicles of all time – the LEGO Back to the Future Time Machine. Inspired by the DeLorean car seen in the time travelling …

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Exclusive LEGO Thor hammer replica launches on Zavvi.com

This March, online retailer Zavvi is launching the highly anticipated Thor hammer build, an exclusive to The Hut Group and the LEGO Group. Aimed at Marvel fans, collectors and brick fanatics, the set is a recreation of Mjölnir, the iconic magical weapon used by Thor throughout Marvel Studios’ Infinity Saga. The exclusive …

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The LEGO Group debuts six new Jurassic World Dominion sets

The LEGO Group and Universal Brand Development have officially revealed six new sets inspired by the upcoming feature film Jurassic World Dominion, from Universal Pictures and Amblin Entertainment, set to hit cinemas in June 2022. Each set offers a chance for fans to dive into their very own prehistoric world, with endless …

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BLE EXCLUSIVE: Sine Klitgaard Møller on the LEGO Group’s sustainability initiatives

The LEGO Group is participating in the BLE Sustainability Activation in partnership with Products of Change at Brand Licensing Europe 2021. The event runs in person from 17-19 November with follow-up online content launching 22 November and online networking taking place 30 November – 1 December. Registration is free at …

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Sue Perkins hosts ‘At Your Leisure’ podcast from The LEGO Group and Global Player

A new podcast from The LEGO Group, aimed specifically at adults, launches today exploring the world of celebrity hobbies, pastimes and passions. What hobbies keep the stars entertained? What pastimes have these famous faces nurtured since childhood or picked up over lockdown? Comedian, broadcaster and author Sue Perkins is here to find out in At …

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UNICEF playbook aims to combat stereotyping in advertising

UNICEF and The LEGO Group have collaborated on a playbook for business audiences to provide starting points for defining the different types of stereotyping in advertising that can have a harmful impact on a child’s well-being and development. Children need diverse role models who can positively impact their perceptions of …

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Watch it! I LEGO unveils Rebuild the World festive campaign

The LEGO Group has launched a new holiday-season campaign that celebrates the magic and creative potential of children’s imagination. This year’s festive campaign aims to show how LEGO play helps to unlock children’s creativity as they build, unbuild and rebuild the world around them for the better. The hero film takes us …

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LEGO levels up its Super Mario partnership with LEGO Super Mario 64 ? Block

LEGO has taken its partnership with Nintendo’s Super Mario to a new level, this time through the launch of the LEGO Super Mario 64 ? Block, an icon from the video game series that celebrates its 25th anniversary this year, for a real trip down memory lane. The new launch …

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