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Tag Archives: The LEGO Group

LEGO does Batman Day in style with LEGO DC Batman 1989 Batwing reveal

The LEGO Group celebrated Batman Day this month in true style, by partnering with Warner Bros. Consumer Products and DC to release the LEGO DC Batman 1989 Batwing, a LEGO brick reconstruction of the vehicle seen in Tim Burton’s iconic 1989 Batman film. One for the keen-eyed Batman fans to …

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LEGO details new partnerships that support racial equality

LEGO has introduced a slate of new partners as it moves towards a commitment it made in June this year ‘to stand together with the Black community’ against racism and inequality. Over the summer, the Danish toy maker also stated it would donate to organisations dedicated to supporting Black children …

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LEGO to invest $400m over next three years in its sustainability and social responsibility drive

The LEGO Group is to invest up to $400 million over the next three years in its sustainability and social responsibility initiatives, covering both long-term investments and ongoing costs that includes its ambition to make all of its packaging sustainable by the end of 2025. The company has made a …

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LEGO joins the Ellen MacArthur Foundation in commitment to become a circular business

The LEGO Group has joined the Ellen MacArthur Foundation as part of the Danish toy maker’s commitment to becoming a more circular business. The three year membership will focus on inspiring circular design across the toy industry, as well as teaching children about the circular economy through play. The shared …

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LEGO appoints former plant-based food brand executive Jesper Andersen to EVP and CFO role

The LEGO Group has appointed the former plant-based food company executive, Jesper Andersen, to the role of executive vice president and chief financial officer, as the company continues its mission to ‘bring play to more children around the world.’ Andersen will take up the role from October 1st this year, …

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The LEGO Group turns to fans for new creative content as it launches LEGO World Builder with Tongal

The LEGO Group has partnered with the content creation platform Tongal to launch LEGO World Builder, a new story-development platform that allows the LEGO fan community to develop stories, shows, and more, with direct access to the LEGO creative team itself. Powered by Tongal’s technology, LEGO World Builder connects a …

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LEGO rolls out its LEGO Braille Bricks in seven countries following successful pilot program

The LEGO Foundation and the LEGO Group have detailed the official launch of LEGO Braille Bricks in seven countries, including France, Germany, the UK, and the US, following the success of a pilot programme that was launched in April last year. The initiative was first introduced during the Sustainable Brands …

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LEGO and the National Trust launch Young Explorers competition for ‘stay-cationing’ families this summer

The LEGO Group UK and Ireland has teamed up with the National Trust to launch the first Young Explorer competition, in which the pair will encourage kids across the UK to get creative in the outdoors this summer. To coincide with National Play Day on August 5th, and National Trust’s …

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LEGO launches online safety campaign for children called Small Builds for Big Conversations

The LEGO Group has launched a new series of creative challenges that offer parents and their children a guided method to engage in conversations about being a ‘good digital citizen’ and the importance of online safety. Called Small Builds for Big Conversations, the Build and Talk challenges have been created …

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