Tag Archives: The Insights People

The Insights People rebrands as The Insights Family and launches Portal 4.0

The kids’, parents, and family market intelligence outfit, The Insights People has officially rebranded as The Insights Family, with a renewed purpose of ‘being the voice of children. parents, and families,’ as well as a ‘business-critical partner for the world’s top brands.’  The company, which provides real-time data on their …

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New high score | Roblox is outpacing broadcast TV for audience reach – Kids Insights latest

Video gaming is setting a new high score for audience reach in the battle for eyeballs among streaming platforms, YouTube, and traditional broadcast TV, suggests the latest data from Kids Insights Media Mix Compass, and now is the time for toy brands to start paying closer attention. Here, Nick Richardson, …

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The Insights People continues to bolster business with eight new hires

The parents and family market intelligence outfit, The Insights People, is continuing to bolster its ranks having welcomes eight new starters to the rapidly expanding global business. Rick Myers has joined the firm from the Argentina-based kids’ media agency KidsCorp, taking up the role of business development director for LATAM, …

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The Insights People launches media campaign planning platform Media Mix Compass

The kids’ and parents market intelligence specialist, The Insights People, has launched a new platform designed to help brands monitor their global media campaigns across 13 territories. Called the Media Mix Compass, the media planning tool has been launched in order to assist companies plan, monitor, and evaluate their media …

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Kids Insights – The direct approach: Will 2021 be the year for direct to consumer selling?

In its latest report in which it outlines the consumer trends among children aged three to 18 set to shape the coming year, market intelligence agency, Kids Insights predicts a stark rise in direct to consumer retail. With social media and brand’s own platforms playing such an integral role in …

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Sustainability and family buying power lead ’21 predictions as The Insights People launch Parents Insights

Consumer brands must be integrating sustainability efforts into all parts of their operations if they want to be hitting the right notes with parents and families in a new age of consumerism, suggests a new report from the Insights People who has launched a new arm to its global operation …

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Kids Insights expands its children’s market intelligence operations into Russia and China

This week marks yet further international expansion for the kids market intelligence specialist, Kids Insights, as the group takes its services into the Russian and Chinese markets. The creation of Kids Insights Russia and Kids Insights China follows the launch of the brand into Australia and Canada back in July. …

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The Insights People appoints children’s industry expert Stefan Lampinen as Chairman

The Insights People, the Manchester-based company which specialises in kids, parents and family market intelligence, has appointed the children’s industry digital executive Stefan Lampinen as Chairman. Lampinen’s career includes senior executive roles at Electronic Arts, NOKIA. Microsoft and Warner Bros, as well as being a member of Minecraft’s advisory board …

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Kids Insights continues global expansion with launch into Canada and Australia

Kids Insights, part of the kids’ market intelligence experts, The Insights People, is continuing its global expansion plans in order to meet the growing international market demand, with new launches into the Canadian and Australian markets. By adding the regions to its roster, they become the 10th and 11th operational …

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The Insights People continues global growth with 10 new hires and new market launches

The kids’, parents, and family market intelligence experts, The Insights People is continuing with its global expansion plans, having hired ten new starters since the start of lockdown, made its move into new markets, and brought on board a host of new, big name clients including Amazon, LEGO, and Warner …

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