Tag Archives: The Insights Family

Sustainability in Licensing | The Insights Family: “Kids are becoming leaders in sustainable consumption”

Children’s consumption habits are changing and a new generation of consumers are looking to become leaders in shopping sustainably, is the message to emerge from day one of two of this week’s Sustainability in Licensing Conference. An opening presentation given by The Insights Family’s chief product officer, Jonathan Watson, highlighted …

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The Insights Family forges alliance with InspiredConsumer to tap 50 million US families for research

The kids, parents, and family market research outfit, The Insights Family, has forged a new partnership with InspiredConsumer, a US youth experiential marketing agency, to ‘transform the research sector in the United States.’ Operating the largest and most singular community centre network across the US, InspiredConsumer not only boasts 20 …

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Green age waste ban | The Insights Family explores sustainability in the kids’ market

With greater purchasing power comes greater social responsibility… or words to that effect. Undeniable though, is the increasing demand and interest in sustainability and eco-consciousness among target audiences. Here, The Insights Family’s founder, Nick Richardson explores the issue Figures from the latest Kids Insights data shows that over half of …

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The Insights Family partners with kids’ charity Starlight to help improve children’s hospital experience

The kids, parents, and family market intelligence unit, The Insights Family has partnered with the national children’s charity, Starlight in a move to better understand UK families and modernise and improve the hospital experience for children. The partnership was formed after new The Insights Family data helped enable Starlight to …

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Where’s the fun in fungible? | Could the toy industry be key to unlocking the potential of the NFTs market?

For those who remember typing BRB into their MSN chat box, or anyone still wrestling with the WFH concept, there’s a new acronym in town, and it’s potential to shape the future of entertainment and the collectables space is boundless. It’s probably time we all got to know NFTs a …

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Family fortunes | The Insights Family talks its ‘game changing’ Portal 4.0 and the ever growing business of family market intelligence

This week witnessed some pretty major new developments for the kids’, parents, and family market intelligence outfit, The Insights People, which not only revealed its re-branding to The Insights Family, but also welcomed its new chairman – in the form of Simon White – and unveiled its ‘game-changing’ new client …

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The Insights People rebrands as The Insights Family and launches Portal 4.0

The kids’, parents, and family market intelligence outfit, The Insights People has officially rebranded as The Insights Family, with a renewed purpose of ‘being the voice of children. parents, and families,’ as well as a ‘business-critical partner for the world’s top brands.’  The company, which provides real-time data on their …

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