Tag Archives: The Insights Family

The Insights Family expands into Argentina, Turkey, South Africa and Saudi Arabia

The Insights Family, the kids and family market intelligence specialist, has launched its service into four new international markets. As of 1 January 2022, the company started interviewing kids (3-18s) and parents in Saudi Arabia, Turkey, Argentina and South Africa. This will see the business expand its operations to provide …

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The Insights Family releases Future Forecast 2022 report

Kids, parents, and family market intelligence experts The Insights Family have launched their annual Future Forecast 2022 report, which predicts some of the key trends in the kids, parents and family universe to watch out for next year. Predictions include: Direct to consumer retail to accelerate among kids, due to its …

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Market analysis I Going one step further than play

Market intelligence experts The Insights Family on why expanding their toys’ ecosystems reaps rewards for brands The kids’ entertainment ecosystem continues to become more fragmented than ever. In 2020, the top 10 favourite TV shows amongst 3–5-year-olds made up 84% of the market share. Twelve months on, the top 10 …

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The Insights Family | 46% of kids watch their favourite Christmas ad digitally

Children are more likely to form their Christmas and Holiday wish lists through digital marketing this season, as new research from the Insights Family reveals that 46 per cent of kids report seeing their favourite advert on YouTube, social media, websites, or apps rather than on TV. In the latest …

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The Insights Family expands again with new offices, new starters, and a new venture into Poland

The kids, parents, and family market intelligence outfit, The Insights Family is expanding once again; moving to a larger office space in Manchester city centre, opening a satellite office in Mayfair, London, welcoming three new starters to the company and launching its Kids Insights and Parents Insights businesses into Poland. …

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The Insights Family launches IP performance comparison tool the IP Index

The Insights Family has lifted the lid on its latest tool development with the launch of a new platform that allows brands, partners, and retailers to compare the performance of their IP with thousands of others, across various types of media. Called the IP Index, the tool has been launched …

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Nerd is the word | The Insights Family explores the UK’s booming Kidult market

Jurassic Park and Transformers mash-ups, LEGO sets exploring themes of travel, history, science – and iconic worlds of science fiction, of course – and a healthy gaming scene that simply continues to expand and capture new audiences; the toy space is no longer one bound by age restrictions. Here, The …

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Sustainability in Licensing | The Insights Family: “Kids are becoming leaders in sustainable consumption”

Children’s consumption habits are changing and a new generation of consumers are looking to become leaders in shopping sustainably, is the message to emerge from day one of two of this week’s Sustainability in Licensing Conference. An opening presentation given by The Insights Family’s chief product officer, Jonathan Watson, highlighted …

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The Insights Family forges alliance with InspiredConsumer to tap 50 million US families for research

The kids, parents, and family market research outfit, The Insights Family, has forged a new partnership with InspiredConsumer, a US youth experiential marketing agency, to ‘transform the research sector in the United States.’ Operating the largest and most singular community centre network across the US, InspiredConsumer not only boasts 20 …

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