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Tag Archives: The Good Toy Guide

Fundamentally Children rebrands as Dr Gummer’s Good Play Guide

It’s already becoming a week for re-branding, as Fundamentally Children – the home of The Good Toy Guide – has revealed its new identity for 2020 and beyond as Dr Gummer’s Good Play Guide. The new, simplified messaging of the organisation has been created to highlight the focus of the …

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Fundamentally Children launches the Christmas Good Toy Guide 2019

Around 65,000 printed copies of the Christmas Good Toy Guide are set to be distributed across the UK over the coming weeks, via three channels, including The Sunday Times, NCT, and the Good Toy Guide testing network. This year’s distribution shows a 1300 per cent increase on the 5,000 distributed …

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Geomag, Epoch and Kids@Play among brands joining Good Toy Zone’s summer tour of UK

Geomag, Epoch, Kids@Play, TOMY and Learning Resources will each be joining Fundamentally Children’s Good Toy Zone this summer, as it hits the road for a UK tour of family consumer events. To kick off the summer of activity, the Good Toy Zone will be heading to three unique events – …

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The Entertainer builds Fundamentally Children partnership with Balancing Play Campaign

Building on its existing relationship with Fundamentally Children, The Entertainer is now supporting the company’s Balancing Play Campaign. The multi-faceted campaign will launch in May 2019 and is designed to promote healthy play, provide expert advice for parents to make informed choices about play, and promote ‘Good Toys’ and the …

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The Good Toy Guide partners with Scandinavian Toy Institute in latest expansion

The Good Toy Guide is joining forces with the Scandinavian Toy Institute to bring its Good Toy certification and brand support to toy makers across the region. The new partnership will enable toy manufacturers to gain the Scandinavian body’s certification if their products carry documented play and learning values. An …

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The Good Toy Guide launches in the US

“Expanding the Good Toy Guide into new territories is the logical next step for us. The brand is well established, trusted and respected by consumers and the industry alike in the UK, and is ready to bring its many benefits to US companies and families too.”

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