Tag Archives: The Genius of Play

Alicia Silverstone joins lineup for Genius of Play’s ‘Once Upon a Playtime’ podcast

The Genius of Play, The Toy Association’ nonprofit initiative dedicated to helping parents raise healthy and happy kids through play, has announced the launch of “Once Upon a Playtime“, a first-of-its-kind storytelling podcast that invites listeners to rediscover the value of play through real-life, personal stories of actors, artists, entrepreneurs, …

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The Genius of Play encourages industry professionals to join its new Ambassador programme

The Toy Association’s The Genius of Play platform, an initiative developed to offer families information and inspiration surrounding all aspects of play, is inviting toy industry professionals from across the globe to apply to its newly launched The Genius of Play Ambassador programme. The industry organisation is encouraging individuals working …

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