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Tag Archives: the entertainer

The Entertainer is moving into Asda as part of the grocer’s ‘test and learn’ partnership strategy

The UK toy retail chain, The Entertainer is moving into the supermarket giant, Asda, as part of the grocer’s ‘test and learn’ partnership strategy. The move will see The Entertainer turn the toy aisles of five of Asda’s UK stores into branded concessions from early next year. Under the terms …

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Animaccord secures UK product and promotional partners as Masha and the Bear season four lands on Tiny Pop

The international animation studio and name behind the popular kids’ show Masha and the Bear, has secured a host of new UK licensees to coincide with the arrival of season four of the animated series on Tiny Pop this month. In a swathe of deals brokered by the UK licensing …

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The Entertainer is building an Early Learning Centre licensing portfolio with Riverside Brands

The UK’s family owned high street toy retailer, The Entertainer has partnered with Riverside Brands to lead its brand extension strategy for Early Learning Centre. Under the new partnership, both the Happyland and core ELC brand will look to build out wider brand extensions into categories such as apparel, nightwear, …

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The Entertainer launches first store in Malaysia with more to come in 2021

Multi-platform toy shop, The Entertainer is growing its international footprint once more, this time with the launch of its first outlet in the Far East. In partnership with Kim Jin Joo Bhd, the retailer has set foot down in Malaysia’s own Sunway Pyramid. This is the latest move to cement …

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The Entertainer to close all stores from 5pm today but maintain online operations

The Entertainer is to close its high street stores from 5pm today, Monday, March 23rd, in light of the developing coronavirus pandemic. The UK toy chain made the announcement via its social media channels this morning. The move arrives following the call from the UK Government for family and individuals …

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The Entertainer suspends all in-store toy demos and character visits amid coronavirus pandemic

The family run toy store chain, The Entertainer has temporarily stopped in-store toy demonstrations and costume character visits in its own measures agains the continued spread of COVID-19. The news has emerged as high street retailers and shopping centres begin to implement safety measures across the UK, including in Norwich’s …

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World Book Day: The Entertainer launches the Big Book Rehoming campaign with The Salvation Army

The high street toy retailer, The Entertainer is encouraging kids and families to read together this World Book Day with the launch of its Big Book Rehoming initiative, its charity drive that will aim to support the one in 11 children from disadvantaged homes in the UK who don’t own …

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The Entertainer launches Day of Play initiative with Young Minds in support of Children’s Mental Health Week

The Entertainer has launched a new initiative in partnership with Young Minds to make every Saturday a Day of Play; championing the importance of play in children for a happy, healthy mind and emotional wellbeing. The concept has been launched as an extension of the role the UK high street …

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The Entertainer expands into India through Reliance Brands partnership

The UK’s family-owned high street toy retailer, The Entertainer is on the path for global expansion, having secured a deal to open its first store in India’s Mumbai, to be followed by an aggressive store roll-out across the country. to embark on the new venture across the territory, The Entertainer …

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The Entertainer launches latest Big Toy Rehoming campaign with The Salvation Army

The Entertainer has detailed the return of its successful charity campaign, The Big Toy Rehoming initiative in partnership with The Salvation Army. Having kicked off last week on Thursday, January 2, 2020, the campaign will run across all of The Entertainer’s 172 stores, and will call on families to take …

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