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Award-winning board game designer Rachel Lowe has partnered with The Lumistella Company to bring its flagship property, The Elf on the Shelf to the traditional board gaming space in time for Christmas. The move acts to cement Elf on the Shelf as part of the festive tradition for families across …
Read More »The Elf on the Shelf team moves to become global kids’ brand under new banner The Lumistella Company
CCA and B, LLC, the outfit best known for its perennial best-seller, The Elf on the Shelf: A Christmas Tradition and Elf Pets has undergone a corporate rebrand to The Lumistella Company to better reflect the firm’s status as a global children’s brand in line with the company’s vision and …
Read More »“The Elf on the Shelf will be the hottest brand this Christmas,” as new children’s publishing slate is planned
“It has been fantastic to partner with Hachette on this wonderful activity book that perfectly encapsulates the fun and festive appeal of the brand."
Read More »The Elf on the Shelf builds licensing roster as brand ‘enjoys increased retail demand’ in the UK and Ireland
Now in its 10th year, the brand has seen ‘a new level of investment in The Elf on the Shelf range from retail partners,’ with major co-branded consumer events already confirmed for November and December.
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