Tag Archives: The Elf On The Shelf

CCA and B, LLC, the outfit best known for its perennial best-seller, The Elf on the Shelf: A Christmas Tradition and Elf Pets has undergone a corporate rebrand to The Lumistella Company to better reflect the firm’s status as a global children’s brand in line with the company’s vision and …

“It has been fantastic to partner with Hachette on this wonderful activity book that perfectly encapsulates the fun and festive appeal of the brand."

Now in its 10th year, the brand has seen ‘a new level of investment in The Elf on the Shelf range from retail partners,’ with major co-branded consumer events already confirmed for November and December.