Tag Archives: The Elf On The Shelf

Game designer Rachel Lowe launches the official The Elf on the Shelf Board Game

Award-winning board game designer Rachel Lowe has partnered with The Lumistella Company to bring its flagship property, The Elf on the Shelf to the traditional board gaming space in time for Christmas. The move acts to cement Elf on the Shelf as part of the festive tradition for families across …

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The Elf on the Shelf team moves to become global kids’ brand under new banner The Lumistella Company

CCA and B, LLC, the outfit best known for its perennial best-seller, The Elf on the Shelf: A Christmas Tradition and Elf Pets has undergone a corporate rebrand to The Lumistella Company to better reflect the firm’s status as a global children’s brand in line with the company’s vision and …

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