ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
The licensed collectables specialist and pop culture expert, Eaglemoss Hero Collector is entering into the advent calendars market for the first time, having appointed the PR, marketing, and digital agency Norton PR to spearhead its first campaign. The company plans to target fans and collectors at launch, as well as …
Read More »LEGO brings pop culture home with LEGO Art launch featuring Marilyn Monroe, the Beatles, Marvel and Star Wars
What have Marilyn Monroe, The Beatles, the Marvel Universe, and the cast of iconic characters from Star Wars all got in common? Answer, they’re all the subject of a new pop-culture focused LEGO Art launch aimed directly at the adult fans. The LEGO Group has launches a new canvas for …
Read More »Factory Entertainment and Apple Corps come together for more Beatles toys
Factory Entertainment will unveil several Beatles and Yellow Submarine lines at New York Toy Fair next week. The deal was brokered by Bravado International Merchandising Group, The Beatles North American agent.
Read More »JHS is bringing a range of Beatles’ Yellow Submarine themed instruments to UK toy retailers this Christmas
The instruments will be launched this month, with an eye to the Christmas market. All the items in the range will be available at music shops and toy shops.
Read More »Monopoly launches Beatles-themed game to celebrate 50 years of Yellow Submarine
Old Fred, Sgt Pepper Drum, Dreadful Flying Glove, Jeremy Hillary Boob, Love Sign and Yellow Submarine make up the themed tokens.
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