ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
The children’s electronics and wearable tech expert, VTech has lifted the lid on its 2021 Kidi Tech collection, a new range of “age appropriate tech toys” that “take their cues from adult tech trends.” The launch follows the success of the firm’s KidiZoom Smartwatch series that has found itself the …
Read More »“It’s at the forefront of innovation”: Crafting meets social media as Flair launches Let’s Glow Studio
Flair has lifted the lid on a new genre-bending product launch called Let’s Glow Studio, a content creation craft kit that aims to merge the current demand for arts and crafts with the social media content creation space, using a new GlowFabric Technology to bring content to life. The patent-pending …
Read More »Miko welcomes Michael Beckett to licensing director role as it eyes accelerated global growth
Miko, a global name in consumer robotics, is positioning itself for growth in the global licensing space with the appointment of Michael Beckett to the role of director of licensing. Beckett brings with him a wealth of experience in the global licensing space, having worked with a number of leaders …
Read More »Bandai UK reveals Tamagotchi Pix to ‘allow players into the Tamagotchi world like never before’
Bandai UK is fortifying the Tamagotchi franchise with a new launch that allows fans to enter the Tamagotchi world like never before, called Tamagotchi Pix. The device will be the first of its kind to feature a built-in camera that allows users to take pictures with their virtual pet and …
Read More »Hasbro has partnered with Robosen to launch the world’s most advanced consumer robot under the Transformers franchise
Hasbro has partnered with one of the leading companies in the field of robotics to launch the world’s most advanced and programmable robots to the market through the Transformers franchise. Its partnership with Robosen Robotics has witnessed the creation of Transformers Optimus Prime Auto-Converting Programmable Advanced Robot – a collector’s …
Read More »Where’s the fun in fungible? | Could the toy industry be key to unlocking the potential of the NFTs market?
For those who remember typing BRB into their MSN chat box, or anyone still wrestling with the WFH concept, there’s a new acronym in town, and it’s potential to shape the future of entertainment and the collectables space is boundless. It’s probably time we all got to know NFTs a …
Read More »Tech firm BitOGenius turns kids’ art into playable video games with Pixicade
The tech company, BitOGenius is looking to revolutionise the STEAM toys category with the launch of Pixicade, a new system that turns children’s artwork into original, playable video games. Created by a team of game design experts and educators at the US-based business, Pixicade turns artwork into playable video games …
Read More »Cartamundi builds Global R&D Center to ‘centralise vision’ for product innovation
Cartamundi, a leader in the manufacture of games and playing cards, is building a new Global R&D Center in Turnhout to work closely with Cartamundi’s R&D departments around the world. The new center, the firm states, will be ‘crucial for Cartamundi’s strength and digital transformation,’ and will act as the …
Read More »TikTok and Walmart debut new livestream shopping capability
The social media platform TikTok has pioneered a new method of online shopping, having partnered with the US retail giant Walmart to launch a new shoppable livestream capability for its users to engage with. The new in-app shopping tool was piloted last week when Walmart hosted a one-hour livestream session …
Read More »Jazwares pioneers Alexa compatible plush range called Fuzzible Friends
Jazwares is pioneering a new kind of plush pet that comes compatible with Alexa Gadgets Technology to bring a new level of interactive play to children. Called Fuzzible Friends, the range uses a Fuzzible Skill for Alexa through which it speaks its own language for the Amazon Echo device to …
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