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Parents embrace ‘Phygital’ play as benefit to children’s future, says LEGO study

British parents are starting to embrace the benefits of digital play for their children, a new study by The LEGO Group has revealed, finding that almost half of parents believe their child’s problem-solving skills have improved as a result. In recent years, and amid the rise in the use of …

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Growth of connected play will mean shift from ‘throw-away plastic toys,’ experts predict

The connected play space is expected increase 200 per cent in the next five years, and is tipped to be valued at $18 billion in hardware and software by the year 2023. In that same time, those working in the sector are expecting consumers to invest more money in the products they play with.

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