Tag Archives: Takara Tomy

TakaraTOMY’s American appetite: Why Japan’s leading toy car brand TOMICA is ready for the US

18th December 2020 Marketing Comments Off on TakaraTOMY’s American appetite: Why Japan’s leading toy car brand TOMICA is ready for the US

When my video conferencing screen finally flickers into life, a long board room stretches out before me, each seat at the table boxed off by perspex Covid-protection units, each unit occupied by one of Takara TOMY’s C-level executives. Those that aren’t wearing facemasks smile back at me. It’s 8am my …

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Takara toy company founder Yasuta Sato dies aged 94

4th March 2019 People Comments Off on Takara toy company founder Yasuta Sato dies aged 94

Sato was born in Fukushima and founded the company that was the precursor to Takara Co back in 1955. The firm changed its name to Takara in 1967 and went on to have hits with Licca-chan dolls series and the LIFE board game.

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