Tag Archives: Sylvanian Families

The classics: Origin of the species – 35 years of Sylvanian Families and counting

Having celebrated its 35th anniversary throughout an historic chapter in modern history, for Sylvanian Families, 2020 will be a year never to forget. ToyNews celebrates this classic toy brand with a walk through its history, its plans for the future, and why 2021 will be a big year for the …

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Epoch Making Toys launches The Gift of Family Sylvanian Families influencer campaign

Epoch Making Toys is celebrating the importance of family throughout these turbulent times with the launch of its The Gift of Family Sylvanian Families influencer campaign. Through the campaign, the toy firm will work with celebrity and high-profile Instagram creators to promote its seasonal sets and family collection. Building UGC …

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Indie Insight: Wigwam Toys talks the consumers’ rediscovery of community on the high street

Having met at college through a shared love of Fine Art, the Wigwam Toys team comprises collectors, crafts-people, bibliophiles, and big kids at heart, all of whom have their own role to play in the eclectic mix that this little Brighton independent toy shop has to offer. Times were, Wigwam …

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Epoch marks company first as it taps Instagram influencers for Sylvanian Families campaign

Epoch Making Toys has launched a new Instagram partnership campaign that focuses on the creative storytelling of its popular Sylvanian Families brand, in a move to introduce a new generation of parents and children to the range. For the first time in its history, the company is working with creators …

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Epoch launches new Sylvanian Families campaigns to support indie retailers on the high street this Q4

Epoch Making Toys is updating the loyalty scheme for its flagship brand Sylvanian Families in a move to ramp up its support of its independent retailer network in the run up to the October half term and Christmas shopping period. As part of its efforts, Epoch is launching two in-store …

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Epoch Making Toys supports indie retail with Muddleit partnership for Sylvanian Families and Aquabeads

EPOCH making toys is continuing to support its independent retailers by appointing Muddleit as a new distributor for its collectible range, Sylvanian Families and number one craft kits brand, Aquabeads. Muddleit is an established distributor within the industry, also stocking the latest, top-selling toy ranges for Disney’s Frozen 2 and …

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Epoch taps Norton PR for influencer and digital campaigns for Sylvanian Families and Aquabeads

Epoch has tapped Norton PR to implement a heavyweight influencer and digital campaign for the big 35th anniversary celebrations of its Sylvanian Families brand and its crafts line, Aquabeads. Under the new contract, Norton PR will work alongside Epoch’s longstanding retained PR and social media agency, Highlight. The two will …

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Sylvanian’s elephant family becomes toymaker’s fastest selling line in 20 years

It’s been a strong year for Sylvanian Families, the iconic anthropomorphic toy line that sees the likes of otters, hedgehogs and now elephants adopt humanistic lifestyles, according to the high street toy retailer, The Entertainer, who has reported sales of the toy brand up 25 per cent year on year. …

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Epoch’s Sylvanian Families to tour UK’s summer festivals with Good Toy Zone

Epoch Making Toys is taking Sylvanian Families to three UK festivals this summer, all as part of Fundamentally Children’s touring Good Toy Zone this year. The firm will be hitting Chelmsford’s 3Foot People Festival this week, before taking to The Great British Food Festival at Knebworth House in Hertfordshire this …

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