Tag Archives: Sword & Shield – Fusion Strike

Pokémon’s 25th birthday celebrations continue with Selfridges toy-space takeovers

The Pokémon Company International has taken over part of Selfridges’ toy space in three UK stores. The pop-up activation, which launched on December 13 and will run until the end of January, forms part of the final celebrations of the yearlong celebration of the brand’s 25th anniversary. Special branded areas …

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