Tag Archives: Sustainability

Selfridges adds over 90 new lines to sustainable toy offering as part of its Project Earth campaign

Selfridges is throwing its weight behind the sustainability movement, having added in over 90 new lines to its sustainable and eco-friendly toy ranges as part of the retailer’s ongoing Project Earth initiative. The department store brand voiced its support of the wide-reaching sustainability movement last month. Project Earth is the …

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LEGO joins the Ellen MacArthur Foundation in commitment to become a circular business

The LEGO Group has joined the Ellen MacArthur Foundation as part of the Danish toy maker’s commitment to becoming a more circular business. The three year membership will focus on inspiring circular design across the toy industry, as well as teaching children about the circular economy through play. The shared …

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Zimpli Kids to launch its first full sustainable in-store display in latest green retailing effort

Zimpli Kids is readying to launch its first fully eco-friendly in-store display as the company continues to take strides towards its own sustainability pledge for the future. The new FSDU features the recently launched Gelli and Slime Eco range, plus the Rainnbow and Rocket Baff Bombz. The new display unit …

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Selfridges launches Project Earth campaign to change the way we shop by 2025

Selfridges has launched its new sustainability initiative, Project Earth, a commitment from the retailer to change the way we all shop by 2025. It builds on the steps that Selfridges has taken over the last decade to put sustainability at the centre of its business. Through Project Earth, the department …

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Emmerdale star Charley Webb launches new sustainable toy brand Nordi Babi

The Emmerdale star and entrepreneur, Charley Webb has launched a new toy brand for babies and pre-schoolers, inspired by the Scandinavian look and style. Called Nordi Babi, the toy line was launched via the soap star’s Instagram page, with the first run already a sell-out success. Webb – who plays …

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Conservation-focused toy brand Safari Ltd named new partner for Dino Dana

The family and kids’ production and distribution company, Sinking Ship Entertainment has secured a new toy deal for its Emmy award-winning series Dino Dana with the educational toy company Safari Ltd. The firm specialises in authentic, hand-painted figures. Safari Ltd is on a mission to teach children the importance of …

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Paper Engine launches its eco-friendly Build Your Own Microscope

Paper Engine’s science toy brand Build Your Own has expanded its eco-friendly, STEM-inspired toy portfolio with the launch of its new cardboard Microscope kit, joining a range designed to encourage kids to immerse themselves in science and exploration. Build Your Own toys have been designed to help capture active imaginations …

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Zuru’s global marketing director Renee Lee: “We are investing more in the UK market and globally than ever before”

While the lockdown forced the temporary closure of toy shops the world over, it was far from being a quiet time for an industry that, boosted by families spending more time together and in need of home entertainment, and a spell of freakishly good weather here in the UK, found …

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Zimpli Kids relaunches its educational Slime and Gelli ranges with new eco-friendly packaging

Following a 12 month period of working to reduce its environmental impact, Zimpli Kids has re-introduced its educational range of slime and Gelli’ products to the market, this time to be ‘bigger, better, and eco-friendly.’ As a result of the development, Zimpli Kids now boasts a range that uses its …

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