Tag Archives: Sustainability

The Classics | The world in Colour – Crayola’s 120 years of arts and crafts innovation

Vivid Goliath’s EMEA brand director of the Crayola division, Leon Jarmolowicz will tell you that last year, the brand – one synonymous with the arts and crafts sector had a year so good that it placed the firm ‘comfortably within the top ten suppliers in the UK and Eire.’ Not …

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The LEGO Group joins the European Commission’s Green Consumption Pledge pilot initiative

The LEGO Group has become one of the first companies to sign up to the European Commission’s new Green Consumption Pledge pilot initiative as what the firm has said is a reinforcement of its own commitment to lowering its carbon footprint. The Green Consumption Pledge was detailed at a virtual …

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Winning Moves lands Top Trumps campaign with McDonald’s Happy Meals

Winning Moves has struck up a new partnership with the fast-food restaurant, McDonald’s for a Top Trumps campaign that will bring the popular family card game to Happy Meal Boxes kicking off this month. Top Trumps packs will now be gifted in Happy Meal Boxes at McDonald’s restaurants across the …

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Homegrown | One man’s JUNKO and a transatlantic sales story

The next in a series of articles exploring and celebrating the homegrown British toy design and production scene across all stages of its development, this week, ToyNews catches up with the toy inventor, Peter Rope to learn about the international expansion of his flagship JUNKO brand – a popular attraction …

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Environment | “Toy recycling is key to educating children”: Wastebuster’s call to the industry

An underwater photographer turned campaigner, conservationist, and educator on the environmental impact of climate change and pollution on the world’s oceans, Katy Newnham is about to embark on her latest venture to help change the course of history. Last week, Wastebuster launched its Recycle to Read and Toy Take Back …

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VTech launches green electronic learning products as it aims to replace fossil-based plastics by 2030

VTech has detailed its plans to launch a variety of green electronic learning products for 2021, marking an important step in the pre-school and electronics toy specialist’s commitment to sustainability. The firm aims to replace its fossil-based plastics with sustainable alternatives by 2030. VTech’s eco-friendly products include three new vehicles …

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Dolls specialist Zapf Creation commits to plastic-free packaging with 2021 sustainable roll-out

Zapf Creation – the name behind the hit doll brands Baby Annabell and Baby Born – is waving goodbye to the traditional transparent plastic window boxes in an overhaul of its product packaging and response to the growing demand for plastic-free packaging in the toy market. In its commitment to …

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Sustainability and family buying power lead ’21 predictions as The Insights People launch Parents Insights

Consumer brands must be integrating sustainability efforts into all parts of their operations if they want to be hitting the right notes with parents and families in a new age of consumerism, suggests a new report from the Insights People who has launched a new arm to its global operation …

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Hasbro creates new Global Purpose Organisation to advance its positive impact in sustainability, ethical sourcing and more

Hasbro has detailed the creation of a new Global Purpose Organisation with the mission of accelerating the firm’s ongoing efforts ‘to make the world a better place for all children and families.’ The new team will head up the global toy maker’s current initiatives across Global Government Relations, Global Communications, …

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Doll sector trends ‘will play key roles in 2021 and beyond,’ says Zapf Creation UK

Reverberations of what has been a pivotal year for toy companies the world over will continue to be felt for years to come as ‘play at home’ trends and renewed emphasis on ‘play longevity’ have been earmarked as some of the lasting effects of the coronavirus pandemic. According to the …

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