Tag Archives: Sustainability

Opinion | Value Added Tact: The importance of meeting the sensibilities of ‘kids these days’

From Generation Z to Generation Alpha, audiences’ tastes and preferences are ever changing, from awareness of social responsibilities to greater demand for sustainability. Co-founder of Kids Industries, Gary Pope explores the importance of authenticity when meeting today’s youth and their new consumer values My favourite game when I was a …

Read More »

Eco-friendly building kit Toyi takes home the iF Design Award 2021 for Best Product

The Istanbul-based creators of the eco-friendly creative building kit, Toyi, are celebrating a major win, having been awarded the iF Design Award 2021 in the Product category. Toyi caught the attention of judges this year for its ability to invite children to explore their surroundings in new and creative ways, …

Read More »

Green age waste ban | The Insights Family explores sustainability in the kids’ market

With greater purchasing power comes greater social responsibility… or words to that effect. Undeniable though, is the increasing demand and interest in sustainability and eco-consciousness among target audiences. Here, The Insights Family’s founder, Nick Richardson explores the issue Figures from the latest Kids Insights data shows that over half of …

Read More »

Mattel details its global toy take back programme Mattel PlayBack

Mattel has detailed a new toy take back programme to enable families to extend the life of their Mattels toys once they are finished playing with them, and save unwanted toys from landfill. The new programme is called Mattel PlayBack and has been designed to recover and reuse materials from …

Read More »

World Earth Day: Italian firm Mondo Toys introduces new sustainable outdoor lines

The Italian toy maker, Mondo Toys has unveiled its latest advance in the sustainable toy push with the launch of its BioBall and ReNewToys ranges, coinciding with the celebration of World Earth Day today (Thursday, April 22). In answer to the global impact of plastic pollution – and the increasing …

Read More »

Mattel’s Matchbox brand aims to be 100 per cent eco-friendly with Drive Towards a Better Future campaign launch

Mattel has taken its commitment to sustainability into the die-cast vehicles space, with the launch of its Drive Toward a Better Future campaign to make all Matchbox cars, play-sets, and packaging from 100 per cent recycled, recyclable, or bio-based plastic. Featuring innovative electric vehicles and environments that model the real …

Read More »

Spin Master details PAW Patrol toys TerraCycle scheme for US and Australia in latest CSR report

Spin Master has detailed its plans to partner with the toy recycling scheme TerraCycle this year, launching the partnership to two key markets for the company in the US and Australia. The partnership, scheduled to come into effect over the course of 2021, was revealed amid the toy maker’s second …

Read More »

Toy Industries of Europe opens call for Play for Change Awards 2021 with Covid-19 Special Commendation addition

A Covid-19 Special Commendation category has been added to the roster of this year’s Toy Industries of Europe Play for Change Awards, as the awards programme designed to celebrate company practices and the empowerment of children makes its return for a second year. TIE has officially opened to call for …

Read More »

Wastebuster highlights ongoing work with kids’ publishers following Waitrose’s ban on ‘pointless plastic’

The non-profit, environmental education company, Wastebuster, has re-iterated its ongoing work with children’s magazines publishers and companies to ‘build a new recycling infrastructure’ for hard to recycle plastic toys, called Recycle to Read. Following news this week that the supermarket chain, Waitrose is to put a ban on children’s magazines …

Read More »

Waitrose bans kids’ magazines with ‘pointless plastic’ free toys in fight against pollution

Waitrose has confirmed that it will no longer sell children’s magazines with plastic disposable toys in a move to help combat the issue of pollution and plastic waste. The retailer’s decision was inspired by a campaign launched by the ten year old Skye from Gwynedd, who has made it a …

Read More »