Tag Archives: Sustainability

McDonald’s to remove plastic toys from Happy Meals by 2021

McDonald’s has joined the fight against plastic waste having detailed plans to remove plastic toys from its Happy Meals from 2021. In a press release, the company stated that from next year every Happy Meal in the UK will include either a soft toy, a paper-based toy or a book, …

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Opinion: International trust and how to keep our young consumers onside – Trudi Bishop

In my on-going battle against plastic waste, I have previously written that it was time for brands to be more public about the actions they’re taking to be more sustainable. Consumers aren’t looking for perfection, but they are looking for action. Action by brands leads to increased trust and loyalty. …

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Government to introduce tax on plastics in packaging in new Budget to ‘tackle scourge of plastic waste’

The Chancellor of the Exchequer, Rishi Sunak has outlined the government’s plans to increase taxes on pollution, with the introduction of a new tax on plastic packaging. From April 2022, manufacturers and importers will be charged £200 per tonne on packaging made of anything less than 30 per cent recycled …

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Zimpli Kids steps up sustainability mission with new magazine covermounts range

Zimpli Kids has developed a new line of eco-friendly covermounts in a show of solidarity with the movement voiced by audiences and publishers to make better use of sustainable materials with their children’s magazines free giveaway products. As more and more companies and parents alike move towards more eco-friendly products, …

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Opinion: Peter Jenkinson and the sustainability of play

This week’s industry opinion comes from Toyologist and industry expert, Peter Jenkinson who talks us through his observations of sustainability in the toy industry following this year’s Toy Fair season. Without doubt the biggest effect on the planet over the past couple of years has been that of the Attenborough… …

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MGA Entertainment sets company-wide sustainability objective for 2025

A new bio-degradable ball will be the focal point of MGA Entertainment’s latest sustainability push for its popular LOL Surprise, delivering on a promise made by the company’s CEO Isaac Larian back in 2019, and a subsequent move to make achieving sustainability a ‘personal mission.’ The reveal was made in …

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New York Toy Fair 2020: Headstart International readies to launch its new sustainable plush line

The Australia-based global toy company, Headstart International, is preparing to bring its newest range of sustainable plush characters, Resoftables, to New York Toy Fair later this month. Resoftables is billed as a collection of ultra-soft plush animals, each produced from 100 per cent recycled plastic bottles, ‘offering consumers an eco-friendly …

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It’s time to get involved with the March 2020 issue of ToyNews

The dust has (almost) settled over another Toy Fair season, meaning it’s time to get involved in the March 2020 issue of ToyNews. ToyNews is accepting copy submissions for this month’s run of product sector guides, including Collectables and Pocket Money Toys, Outdoor Toys, and RC Toys, so don’t miss …

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Sustainability is a “personal priority” for MGA boss as LOL Surprise Terracycle programme is extended to new countries

MGA Entertainment has extended its partnership with the international recycling company TerraCycle to include nine new countries in which its LOL Surprise Recycling efforts will be active. Under the expansion of the global project, MGA’s TerraCycle campaign will now reach Australia, Belgium, Canada, China, Germany, Ireland, Netherlands, and the UK. …

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Little voice: Why we should be shouting loud and proud about our sustainability efforts

This week’s industry opinion comes from Trudi Bishop, a long time member of the toy and licensing community and founder of Bee Licensing. She is a firm advocate of the sustainability movement across toys and licensing and a regular fixture of ToyNews with her leading opinion on the topic. Sustainability …

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