Tag Archives: Sustainability

Mattel takes the PlayBack message into UK schools

Mattel this week launches a nationwide resource designed with educators to engage primary schools and KS2 pupils in learning about sustainability, and introducing Mattel PlayBack to children for the first time. Running throughout 2022 in 700 Schools with over 150,000 pupils, the engaging resource has been designed encompassing PSHE and …

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EXCLUSIVE: How Golden Bear is turning green

With 20 green initiatives and counting listed on its website, Golden Bear Toys is leading the field when it comes to environmental best practices. In this feature, published in the Spring/Summer issue of ToyNews magazine, MD Barry Hughes explains why “Play today, protect tomorrow” has become the company’s watchword. The …

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Mattel announces new sustainability goals

Mattel, Inc. has announced a new goal to reduce plastic packaging by 25% per product by 2030. This new target is featured in the company’s 2021 Citizenship Report, published today, which provides a progress update on Mattel’s Environmental, Social, and Governance (ESG) strategy and established goals. Mattel’s ESG strategy and goals …

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Zapf Creation marks World Earth Day with plastic-free mailers

In honour of World Earth Day (22 April), Zapf Creation has continued to show its commitment to sustainability by creating a series of bespoke plastic-free product mailers for its biggest influencer and press fans. Leading the way across the nurturing doll market and the wider toy sector by constantly looking …

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Spin Master extends its Recycling Program to include all of its toy packaging in the U.S.

Spin Master has announced the expansion of its Spin Master Recycling Program to include all Spin Master toy packaging in the United States. Originally launched in April 2021 with international recycling leader TerraCycle, the program allows for the company’s toys and games to be recycled. “Parents tell us that toys …

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Sambro strengthens sustainability programme with new hire

With over 10 years’ experience in the manufacturing industry, Lisa Longley is joining Sambro to oversee the implementation of a new sustainability programme and manage the ethical compliance of the toy company’s supply base.  In a newly created role, Ethical and Sustainability Manager, Lisa will work closely with suppliers and …

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MGA Entertainment launches sustainable packaging for L.O.L. Surprise!

MGA Entertainment, Inc. has announced that this month, the company will begin to produce its globally recognised  L.O.L. Surprise! spherical packaging using sustainable materials, such as bamboo, wood, sugar cane and other natural materials, in place of plastic. The new spheres are compostable and do not include plastic wrapping. Launching with …

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Melissa & Doug to plant 10m trees by 2030

Melissa & Doug has announced that it will plant 10 million trees by 2030 to contribute to a greener, healthier planet for our children.  The company, known for its wooden toys, is expanding its partnership with One Tree Planted, a global reforestation programme, to help reach that goal. One Tree Planted projects focus on …

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Mattel unveils first mass-retail toy to be certified CarbonNeutral

Mattel, Inc today announced an expansion of its sustainable product offering with the debut of new products from its popular MEGA and Matchbox brands. The expanded offering is in line with Mattel’s goal to achieve 100% recycled, recyclable or bio-based plastic materials in all its products and packaging by 2030. MEGA, …

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Brainstorm on course to achieve net zero

STEM toy specialist Brainstorm is working towards a net-zero target for the end of 2022. Retailers will have already seen a move into plastic-free packaging at the recent Toy Fair and the company is committed to improving sustainability and recyclability across all products. New packaging will incorporate a Recycle or …

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