Tag Archives: SuperZings

The collectable brand's licensing programme is being developed by Lisle Licensing and will include a new SuperZings magazine from DJ Murphy.

After a successful second series, which saw Magic Box grow the range with premium toy play-sets, the brand continues to evolve for the third series with innovative new additions to the line-up.

The latest development has been launched to support and celebrate the September launch of series two of the collectable range, SuperZings - Rivals of Kaboom while the campaign follows a successful initiative that launched the brand into schools earlier this year.

The campaign, which launched Magic Box Toys’ new collectable range SuperZings: Rivals of Kaboom, resulted in sales of more than half a million units in the first month.

In the biggest move for the collectable range, premium play-sets will now feature in the collection, offering children added play value and the chance to create their own SuperZings world.

The second wave of major marketing activity for the collectables brand will kick off this Easter.

Magic Box's UK and Ireland director, Ben Harper talks to ToyNews about the early launch success of the new collectable line and plans for building out a wider franchise around SuperZings with Lisle Licensing.

Magic Box Toys is celebrating the launch of its new collectables range, which has enjoyed half a million sales in its first four weeks.