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DJ Murphy has been shortlisted for Independent Publishing Company of the Year at the annual PPA Independent Publisher Awards taking place next month. Currently celebrating its 70th year in publishing, DJ Murphy boasts a portfolio of popular children’s titles, including toy-inspired licensed publications such as SuperZings and LOL Surprise. Over …
Read More »Magic Box Toys to launch SuperZings series four this summer
Collectable toys specialist, Magic Box Toys has detailed plans for a fourth series of its popular line, SuperZings, scheduled to hit shelves this August. SuperZings is the ‘hero vs villain’ pocket money range that sees everyday objects and food as collectable characters. One of the top selling toy and collectable …
Read More »Toymaster 2019: Magic Box to celebrate Moji Pops and SuperZings with show activities
Magic Box Toys is celebrating the success of its collectable ranges SuperZings and MojiPops with specially planned activity at this year’s Toymaster show. Visitors to the Magic Box stand in the Upper Marquee can join the MojiPops party by grabbing a colleague, choosing a prop and snapping a selfie in …
Read More »SuperZings lands two board games with John Adams as Magic Box curates licensing roster for the brand
The collectable brand's licensing programme is being developed by Lisle Licensing and will include a new SuperZings magazine from DJ Murphy.
Read More »Magic Box Toys is launching a third SuperZings series next February
After a successful second series, which saw Magic Box grow the range with premium toy play-sets, the brand continues to evolve for the third series with innovative new additions to the line-up.
Read More »Magic Box Toys takes SuperZings back to school with SuperZings Superhero of the Week campaign
The latest development has been launched to support and celebrate the September launch of series two of the collectable range, SuperZings - Rivals of Kaboom while the campaign follows a successful initiative that launched the brand into schools earlier this year.
Read More »Award win for Playtime PR and Magic Box toys’ SuperZing launch campaign
The campaign, which launched Magic Box Toys’ new collectable range SuperZings: Rivals of Kaboom, resulted in sales of more than half a million units in the first month.
Read More »Magic Box makes move from collectables to toys and play-sets with SuperZings Series Two
In the biggest move for the collectable range, premium play-sets will now feature in the collection, offering children added play value and the chance to create their own SuperZings world.
Read More »Magic Box details Easter marketing for SuperZings
The second wave of major marketing activity for the collectables brand will kick off this Easter.
Read More »“It’s harder than ever to launch a collectables IP today.”: Magic Box’s Ben Harper on the heroic success of SuperZings
Magic Box's UK and Ireland director, Ben Harper talks to ToyNews about the early launch success of the new collectable line and plans for building out a wider franchise around SuperZings with Lisle Licensing.
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