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Tag Archives: SuperZings

Magic Box Toys takes SuperZings back to school with SuperZings Superhero of the Week campaign

The latest development has been launched to support and celebrate the September launch of series two of the collectable range, SuperZings - Rivals of Kaboom while the campaign follows a successful initiative that launched the brand into schools earlier this year.

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“It’s harder than ever to launch a collectables IP today.”: Magic Box’s Ben Harper on the heroic success of SuperZings

Magic Box's UK and Ireland director, Ben Harper talks to ToyNews about the early launch success of the new collectable line and plans for building out a wider franchise around SuperZings with Lisle Licensing.

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