ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
WiT is presenting a webinar that promises to unpick how the COVID-19 pandemic has shifted kid and family behaviours and which of these changes are here to stay. Representatives from SuperAwesome’s Strategic Insights and Research team will present findings from a dozen pieces of SuperAwesome’s primary research conducted over the past …
Read More »The Toy Trust Media Auction raises over £72,000 for UK small charities
The Toy Trust Media Auction has raised an impressive £72,200 in its quest to support small UK children’s charities this year, through the donation of airtime media slots from the likes of Sky, Nickelodeon, and Pop. Leading children’s media channels that also included the likes of ITVB, CITV, and Channel …
Read More »Raise money and bag yourself a bargain with this year’s Toy Trust Media Auction
The 2021 Toy Trust Media Auction is now open and ready to accept bids. The auction will close at 3pm on Friday, January 29th. The second largest fundraising activity for the Toy Trust each year, the annual Media Auction gives companies the chance to bag themselves a media bargain, with …
Read More »Fortnite publisher Epic Games acquires kidtech pioneers SuperAwesome in move ‘to make the internet safer for kids’
Epic Games, the publisher behind the video gaming sensation Fortnite, has acquired the pioneers of the ‘kidtech’ market, SuperAwesome in a move that will see the two build a wide range of kid-safe services. SuperAwesome is recognised around the world as a leading developer of tools to create safer digital …
Read More »How has GDPR, YouTube FTC, or sustainability affected you? – The Insights People survey
The Insights People and SuperAwesome are calling for final participants in its industry wide research programme into the topics and trends most impacting business in recent years, before the survey closes next week. The report, which will be published across The Insights People’s own platform, via SuperAwesome and media partners such as …
Read More »SuperAwesome raises strategic financing from the Microsoft venture fund M12
SuperAwesome, the kidtech platform which powers COPPA-compliant advertising and community for developers, content owners and brands, has raised a strategic financing round from M12, Microsoft’s venture fund and others. The company’s platform enables kid-safe advertising, video, community and parental consent functionality via a full set of tools for those working …
Read More »Opinion: Time the toy industry looked at a Digital Future Beyond YouTube
This week’s industry opinion comes from Dylan Collins, CEO of SuperAwesome, the digital kids engagement platform. This week, Collins talks us through why the toy industry really should be looking at a future beyond YouTube. If I’d suggested to you at the beginning of 2019 that YouTube would be pulling …
Read More »SuperAwesome launches kid-safe alternative to YouTube
The technology is aimed at kids’ publisher and children’s brands and is part of the company’s larger platform of kid-safe technology, including tools for social engagement, parental controls, advertising and more.
Read More »SuperAwesome introduces content-moderating program SafeFam, YouTube stars on board
The voluntary program will allow content producers to highlight content safe for kids and empowers parents to assess good content.
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