ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Little Tikes has kickstarted a new heavyweight PR, marketing, TV and digital advertising campaign, celebrating the art of playing outdoors with its core products. Called Let Them Play, the campaign lands in time for the summer months and will shine a spotlight on the brand’s core summer toys, including the …
Read More »Opinion | Spring/Summer sales bloom: Seizing the secondary seasonal sales opportunity
Kids Brand Insights’ Steve Reece takes a look at the growing sales opportunities of the Spring/Summer seasonal spend, and the best way the industry can rely on the Great British summertime One of the fundamental challenges of being in the toy business is the cashflow cycle. With the majority of …
Read More »