ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Games and puzzles specialist University Games is celebrating 75 years of Subbuteo with new launches and a major marketing campaign. Debuting in July, in conjunction with Hasbro and license holder Longshore, the new 75th Anniversary Main Game is presented in a commemorative silver-grey box and features a limited-edition gold football and …
Read More »New sales team appointments for University Games & The Lagoon Group
Ahead of Toy Fair this week, University Games & The Lagoon Group have welcomed a new National Accounts Manager and Area Sales Manager for South London and the South East. Benefiting from over 15 years of toy experience, Carol Bradshaw joins the nationwide-strong sales team of the games, puzzles and …
Read More »Kick-off for University Games’ Christmas media campaigns
Games and puzzles specialist University Games has set in motion its Christmas media campaigns, which include primetime TV, radio and high-profile online campaigns for the iconic table football game Subbuteo as well as significant digital campaigns for several of their other bestselling family games. The heavyweight media schedule for Subbuteo …
Read More »The England Lionesses make history as University Games unveils first all female Subbuteo line-up
University Games is making history with the launch of the first all-female Subbuteo line-up to mass market, thanks to a new partnership with the England Lionesses. The highly anticipated Official England Lionesses Subbuteo Main Game will be available from this May, with each of the detailed Lionesses Subbuteo players sporting …
Read More »Subbuteo makes its return to UK TV in new ad spot starring John Motson
University Games has secured the sports broadcasting legend John Motson, as the new voice of its Subbuteo TV advert. The TV campaign featuring the renowned voice will launch on August 10th, marking the first time the table football has been seen on UK TV in a matter of decades. The …
Read More »University Games teams with Hasbro to launch major Subbuteo campaign ahead of Euro 2020
University Games has joined forces with Hasbro to launch a squad of new Subbuteo lines via a major marketing campaign destined to land ahead of Euro 2020. This coming year has already been earmarked as an exciting one for the iconic football game, Subbuteo as football fever readies to once …
Read More »The FA and Hasbro in talks to launch ladies’ Subbuteo sets to retail
The game maker has produced a limited edition run of 100 women's football sets, but The FA believes more needs to be done to encourage women's sport.
Read More »