Tag Archives: Steve Reece

With a small but rapidly growing domestic toy market and plans now underway for the country to overhaul its position in the global toy industry to become an international hub for toy design and manufacture, India is becoming an increasingly important player on the global toy market stage. Here, Kids …

Covid-19 vaccines are beginning to be rolled-out, shops have re-opened, and Christmas shoppers continue to spend their money on toys. It really does look like there’s a light at the end of this long, winding tunnel. But, asks Kids Brand Insight’s Steve Reece, with chaos at the ports and Brexit …

Saturday’s announcement from Prime Minister Boris Johnson couldn’t have been better timed; like a ghoulish trick played on the nation’s retailer scene, it tossed the proverbial egg at the window of the UK’s population of independent traders in true Halloween style. But, says Steve Reece – if the year 2020 …

Now that we can plan for the challenges coming out of the pandemic, suggests Kids Brand Insights’ Steve Reece, there is no reason for 2021 not to be a successful year for the toy and licensing industries. The good news among all that is happening now is that humans adapt. …

This week’s industry opinion comes from Steve Reece, an expert toy and game industry consultant at Kids Brand Insight and Toy Team India. In this latest dose of industry insight, Reece talks us through why there’s still much to be excited about from the toy industry – once all of this blows …

With the growth of YouTube as a marketing platform, the pair plan to utilise their extensive experience of toy industry marketing and content production to the benefit of clients.