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STEAM focused entertainment brand GoldieBlox prepares for “rapid growth over coming years”

The toy firm turned media and entertainment powerhouse, GoldieBlox has made a suite of new appointments to its leadership team as the company prepares for rapid growth in the coming years, including further moves into the consumer products sector, led by its new EVP of operations and partnerships, Tim Erickson. …

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Sphero acquires school specialist LittleBits in power play for STEAM market

The connected STEAM toy specialist, Sphero – the firm behind that popular licensed Star Wars BB8 – has acquired the kids coding toy company, LittleBits. The takeover was detailed last week for an undisclosed sum. Before the deal, the two companies were closely aligned, with similar business models that sell …

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Egmont and LEGO partner on new kids’ magazine with a focus on STEAM learning

The UK children’s magazine publisher, Egmont has detailed the launch of a new LEGO title, boasting a STREAM focus to inspire young readers into topics across science, technology, engineering, art and mathematics. The title will combine the creativity of LEGO with Egmont Publishing’s editorial to introduce a playful and educational …

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Messy goes to Okido makers launch first coding board game on Kickstarter

Okido, the London-based team behind the STEAM learning series Messy Goes to Okido on CBeebies, has joined forces with the educational toy and game firm OjO to launch a new coding board game for kids. Called Which Way? the games has been launched via a Kickstarter campaign with ta target …

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