Tag Archives: Star Wars

Rubies celebrates upcoming Obi-Wan Kenobi series with brand-new costumes

Rubies is inviting Star Wars fans to take a trip into hyperspace with Obi-Wan Kenobi costumes that bring the upcoming Star Wars Disney+ series to life. Rubies newly designed costumes for the new series include Obi-Wan Kenobi for children in classic and deluxe, as well as a classic edition with a …

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Give the gift of play: Rubies and Disney team for Star Wars campaign

Rubies is once again collaborating with long-term licensors Star Wars and Disney to bring into the spotlight a brand-new media and PR campaign, ‘The Gift of Play’. The Gift of Play is a new campaign hosted on a dedicated website [disneythegiftofplay.co.uk], which is entrenched in Disney’s nearly 100-year legacy of creative storytelling, …

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Yoto adds 16 Disney stories to its library

Yoto, the audio platform for kids behind the critically acclaimed and award-winning Yoto Player and recently launched Yoto Mini, has added 16 additional titles to its ever-expanding library of Disney favourites. The titles, which include Star Wars: The Original Trilogy, The Muppets Most Wanted and Frozen 2, can simply be inserted into a Yoto device …

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TOY FAIR: University Games showcases 45-strong 3D Puzzle range

Star Wars, Marvel, Disney, Harry Potter, Game of Thrones and National Geographic are just some of the famous and iconic brands University Games will be showcasing at the London Toy Fair this week, as part of its comprehensive and bestselling 3D Puzzle range. The University Games stand (E50) will be …

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“Bring Home the Bounty” week 2: new Star Wars products dropping now

It’s the second week of ‘Bring Home the Bounty’, the global consumer products, games and publishing campaign to debut new Star Wars products every Tuesday through 21 December across the UK and EMEA. Aimed at helping fans find the perfect bounty for their family, friends and themselves this Christmas, the eight-week programme …

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Star Wars fans can ‘bring home the bounty’ this festive season with weekly product drops

Disney and Lucasfilm today launch ‘Bring Home the Bounty’, a global consumer products, games and publishing campaign to debut new Star Wars products every Tuesday from today through 21 December, helping fans find the perfect bounty for their family, friends and themselves this Christmas. The eight-week programme, launching across UK & …

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US retail giant Target ramps up Disney partnership and launches its Top Toys list for 2021

The US retail giant, Target is expanding on its Disney partnership with plans to roll out Disney Store shop-in-shops across 160 of its own locations across the US in time for this year’s holiday season. The ongoing pairing continues to be a hit among US shoppers, who this year will …

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Rubies II and NECA launch pop culture arm to specialise in collectables and cosplay

Rubies II LLC and NECA (National Entertainment Collectibles Assocation) have formed a new wholly-owned subsidiary to specialise in the creation of high-end collectables based on various pop culture franchises. Called Denuo Novo LLC, the new business will combine the innovation and creative capabilities of NECA with Rubies’ supply chain and …

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Disney bolsters its adaptive roleplay and wheelchair cover sets with Star Wars and Marvel lines

Disney has added a new line up of adaptive roleplay kids’ costumes and wheelchair cover set to a range it launched last year, bolstering its inclusive play lines with the addition of costumes inspired by Marvel Studio’s Black Panther, Star Wars: The Mandalorian and a The Mandalorian Wheelchair cover set. …

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Stateside | US toy sales surge 27 per cent while Pokemon leads top ten growth properties

Major properties including Pokemon, Barbie, Star Wars, and LEGO have contributed to a booming first quarter toy sales in the US that witnessed an increase of 27 per cent between January and April 2021, according to The NPD Group. Ten of the 11 super categories tracked by the NPD posted …

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