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Early sales figures reported by retailers suggest that the collectable line Squishmallows collection could be on track to replicate its US success of selling over 20 million in its first year. That’s according to Innovation First, the team known for Hexbug, and the exclusive distributor for the product line here …
Read More »Innovation First brings new collectables Squishmallows to the UK
The deal will see Innovation First, creators of the popular HEXBUG brand, distribute the new Squishmallows range exclusively throughout the UK.
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