Tag Archives: Squishmallows

Jazwares makes Licensing Expo debut with Squishmallows

Leading toy and licensing powerhouse Jazwares is at Licensing Expo Las Vegas until 26 May, showcasing its wildly successful Squishmallows plush brand.  The monumental growth of Squishmallows, the #2 Toy Property and #1 Plush according to The NPD Group’s April 2022 report, has fuelled a raft of cross-category collaborations across beauty, games, apparel, …

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‘Squishmallows on Roblox’ reaches #1 toy game status

Jazwares has announced that its recently launched Squishmallows on Roblox game has successfully become the #1 toy game by concurrent players on the platform. Having launched in December 2021, Squishmallows on Roblox has emerged as a metaverse gaming sensation, expanding the world of the immensely popular Squishmallows brand and fusing …

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Farshore to publish Squishmallows official collector’s guide

Farshore has acquired publishing rights to the official collector’s guide for the award-winning plush property, Squishmallows. Emma Cairns-Smith, Global Licensing Acquisition Director for Brands and Licensing at Farshore, signed a worldwide rights deal with Jazwares along with its Kellytoy subsidiary for the Squishmallows Official Collector’s Guide.  Since Squishmallows launched in …

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Oscar collaborates with Squishmallows on latest music release

Oscar, the Smyths Toys Superstores animated icon, is adding yet another single to his growing discography, this time collaborating with toy company Jazwares. In the video for his new single, Welcome to Squishville, he takes viewers on a journey through the town, where he meets with a selection of Squishmallows …

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The Toy Foundation announces 2022 Toy of the Year Award winners

The Toy Foundation has unveiled the winners of its 22nd annual Toy of the Year Awards (TOTY) during a virtual event attended by play professionals and toy fans from around the world. The awards ceremony included the induction of four industry trailblazers into the Toy Industry Hall of Fame, as well as a spotlight on The …

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Jazwares joins the Metaverse with Jazwares Game Studio and new Squishmallows Roblox game

Jazwares has announced the launch of Squishmallows on Roblox, the popular 3D gaming and experiences platform. Developed in-house, the Squishmallows game is the ultimate social virtual world where fans can collect Squishmallows virtual plush, hang out with friends in an ultra-cool and colourful world, compete in fun minigames, and customise …

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Plush brand Squishmallows launches cross-category licensing programme

Jazwares, along with its Kellytoy subsidiary, today unveiled an expansive consumer products licensing programme supporting its Squishmallows plush brand sensation. On the heels the milestone of 100 million Squishmallows sold, Jazwares is teaming with a raft of licensees to make Squishmallows a global lifestyle brands for fans, families, and collectors around …

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Squishmallows launches competition to mark 100 million sales

Jazwares, a global leader in toys and licensing, along with its Kellytoy subsidiary, has announced a significant milestone: over 100 million Squishmallows have been sold since the plush toy line first came to market in 2017. As part of the celebration, the Squishmallows brand will launch a #GetGoldenHans video hashtag …

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Squishmallows eyes extension into film, TV, gaming and live events with CAA partnership

The popular Jazwares toy line, Squishmallows, is embarking on a whole new licensing endeavour. having signed with the global licensing agency, CAA as it eyes opportunities across film, TV, video games, publishing, live touring, and more. First launched in 2017, Squishmallows – a globally successful range of plush characters and …

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Jazwares and Moonbug Entertainment launch Squishville animated YouTube series

Jazwares and its Kellytoy subsidiary are expanding the world of Squishmallows with the launch of a new animated YouTube series Squishville, developed in partnership with Moonbug Entertainment. The original content, produced by the award-winning global entertainment company behind CoComelon, will kick off with the launch of its first episode on …

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