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Tag Archives: Squishmallows

Jazwares acquires Kellytoy and strengthens position in plush market

Jazwares has acquired a majority stake in Kelly Toys Holdings and Kelly Amusement Holdings, the award-winning manufacturer of plush toys in the US, in a move that will strengthen Jazwares’ position in the respective market. Kellytoys is headquartered in Los Angeles, California. The move will see Jonathan Kelly serve as …

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Kellytoys bolsters Squishmallows brand with reversible plush Flip-A-Mallows

Kellytoys has bolstered its range of best-selling Squishmallows plush with the launch of a new line of reversible additions, called Flip-A-Mallows. Available in six styles with 12 characters in total, the new range features the soft, huggable comfort that have made Squishmallows so popular among fans. The six combinations are …

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Jazwares to develop new toy range for Squishmallows under the new Squishville brand

Kellytoy Worldwide’s hit line Squishmallows is about to hit the big time thanks to a new strategic partnership that will see Jazwares not only distribute the popular plush range across selected territories, but build a new line extension for the brand called Squishville. Squishville will include mini collectable plush, environments, …

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Kellytoy celebrates as global sales of Squishmallows surpass 50 million since launch

More than 50 million Squishmallows – the huggable plush line that was launched just two years ago – have now been sold across the globe, with ‘no signs of the demand slowing down,’ according to the product’s manufacturers. Kellytoy has detailed the success of the to line that has, to …

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Squishmallows sees “phenomenal sales” following ITV’s This Morning appearance

The popularity of the new collectable craze, Squishmallows, was cemented, according to the product’s UK distributor Innovation First, when the squishy toy line made its appearance on ITV’s This Morning and the show’s Best Toys for Christmas Gift Guide. The toy’s appearance helped to compound a “phenomenal year” of sales …

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Kellytoy launches 17 new Squishmallows characters to the US market

Kellytoy has detailed the launch of 17 new characters to the Squishmallows line-up in time for the Christmas season, billing the range as the ‘perfect stocking stuffer’ for kids, tweens and collectors alike. The newest Squishmallows Squad members are available from the beginning of this month at retail chains across …

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Kellytoys reveals plans to build “full scale licensing programme” around Squishmallows

The collectable plush gift line, Squishmallows is making its move from toys into a full-scale, licensed character brand thanks to the launch of a new licensing programme, headed up by Kellytoy. The toy firm has tapped Evolution USA to manage the global licensing and brand expansion plans for Squishmallows as …

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Strong UK sales for Squishmallows could see range “replicate US success”

Early sales figures reported by retailers suggest that the collectable line Squishmallows collection could be on track to replicate its US success of selling over 20 million in its first year. That’s according to Innovation First, the team known for Hexbug, and the exclusive distributor for the product line here …

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