Tag Archives: Squishmallows

Squishmallows launches competition to mark 100 million sales

Jazwares, a global leader in toys and licensing, along with its Kellytoy subsidiary, has announced a significant milestone: over 100 million Squishmallows have been sold since the plush toy line first came to market in 2017. As part of the celebration, the Squishmallows brand will launch a #GetGoldenHans video hashtag …

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Squishmallows eyes extension into film, TV, gaming and live events with CAA partnership

The popular Jazwares toy line, Squishmallows, is embarking on a whole new licensing endeavour. having signed with the global licensing agency, CAA as it eyes opportunities across film, TV, video games, publishing, live touring, and more. First launched in 2017, Squishmallows – a globally successful range of plush characters and …

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Jazwares and Moonbug Entertainment launch Squishville animated YouTube series

Jazwares and its Kellytoy subsidiary are expanding the world of Squishmallows with the launch of a new animated YouTube series Squishville, developed in partnership with Moonbug Entertainment. The original content, produced by the award-winning global entertainment company behind CoComelon, will kick off with the launch of its first episode on …

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Jazwares and Kellytoy bring Squishmallows brand extension Squishville to the UK

Jazwares and Kellytoy, a susbsidiary of the global toy company, has launched its Squishmallows brand extension, Squishville to the UK, with presence across major retailers including Argos, Asda, Tesco, The Entertainer, and Smyths. The launch of Squishville arrives following a surge in popularity of the Squishmallows brand that, since its …

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Jazwares to launch the UK’s first plush play-sets this December with Squishville

Jazwares is looking to break the mold in the UK’s plush market with the launch of Squishville, an extension of the popular Squishmallows brand that brings the first all-plush play-sets to the UK retail scene this December. The colourful and squishy brand extension follows the international success of its Squishmallows …

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A $1,000 Mystery Box is up for grabs as Kelly Toys launches its Squishmallows Music Video Contest

Kelly Toys Holdings, a subsidiary of Jazwares – is hosting its first Squishmallows Music Video Contest based on the catchy Hello We’re the Squishmallows jingle which was released to the public in April this year. The contest is open to residents within the US, Canada, and the UK aged 13 …

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Jazwares acquires Kellytoy and strengthens position in plush market

Jazwares has acquired a majority stake in Kelly Toys Holdings and Kelly Amusement Holdings, the award-winning manufacturer of plush toys in the US, in a move that will strengthen Jazwares’ position in the respective market. Kellytoys is headquartered in Los Angeles, California. The move will see Jonathan Kelly serve as …

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Kellytoys bolsters Squishmallows brand with reversible plush Flip-A-Mallows

Kellytoys has bolstered its range of best-selling Squishmallows plush with the launch of a new line of reversible additions, called Flip-A-Mallows. Available in six styles with 12 characters in total, the new range features the soft, huggable comfort that have made Squishmallows so popular among fans. The six combinations are …

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Jazwares to develop new toy range for Squishmallows under the new Squishville brand

Kellytoy Worldwide’s hit line Squishmallows is about to hit the big time thanks to a new strategic partnership that will see Jazwares not only distribute the popular plush range across selected territories, but build a new line extension for the brand called Squishville. Squishville will include mini collectable plush, environments, …

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Kellytoy celebrates as global sales of Squishmallows surpass 50 million since launch

More than 50 million Squishmallows – the huggable plush line that was launched just two years ago – have now been sold across the globe, with ‘no signs of the demand slowing down,’ according to the product’s manufacturers. Kellytoy has detailed the success of the to line that has, to …

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