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Home to some of the most recognisable heritage brands in the arts and crafts sector – namely Spirograph and Plasticine – Flair is a company well-versed in the art of preserving the rich history of cross-generational brands, while pursuing the unique and innovative in a sector that is as much …
Read More »Flair’s heritage brands recognised among autumn toy awards winners
Flair is celebrating a raft of recognition for the company’s heritage brands in this year’s autumn toy awards announcements. Demonstrating how one of the world’s timeless classic can be adapted to the modern era, Plasticine took top billing in the Creative Play Awards with the Plasticine Movie Maker winning the …
Read More »PlayMonster secures Spirograph brand in major acquisition of Kahootz Toys
The US toy firm PlayMonster has acquired the assets of the arts and crafts toy company Kahootz Toys, including licensed rights to the iconic Spirograph and Play-Doh. The move has been cited as the latest big step in solidifying PlayMonster’s growth as a multi-category toy and game company. Through the …
Read More »Flair and British Astronaut Helen Sharman reveal winners of Spirograph Young Designer of the Year Awards
The UK distributors of Spirograph, Flair Plc, has revealed the results of its Spirograph Young Designer of the Year Awards at a private event in London on May 29th. The event was marked by the appearance of the first British Astronaut, Helen Sharman CMG OBE who, alongside Flair’s own Nicola …
Read More »Flair partners with British astronaut Helen Sharman CMG OBE for Spirograph campaign
The campaign, which runs from January through to May 2019, came about when Helen Sharman spoke at a BTHA open day mentioning how, as a child, Spirograph was her favourite toy.
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