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Spin Master launches Week of Wow to celebrate all things Hatchimals

Spin Master has launched its first Week of Wow, a week-long celebration of the surprise toy sector it helped galvanise when it launched Hatchimals back in 2016. The toy firm saw big success with the self-hatching egg that quickly become a pop culture sensation when it starred on talk shows …

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Spin Master celebrates successful return of PAW Patrol Little Heroes PAW Awards

Spin Master UK is celebrating the success of its second ever PAW Patrol Little Heroes PAW Awards, a series of awards handed to ‘champion children’, with each based on the characteristics of the pups from the hit Nick Jr. TV animation. For the second year running, awards were handed to …

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Spin Master: “How to Train Your Dragon has been a phenomenally successful franchise for us”

The Canadian toymaker, Spin Master is continuing to champion the Dreamworks How to Train Your Dragon brand, highlighting it as a ‘phenomenally successful franchise,” amid its latest toy launch. A gathering of ten family influencers met at London’s Rainforest Café last weekend to celebrate the launch of the Dreamworks’ How …

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How the West was won: Japanese art and its impact on kids’ entertainment

Take a look at some of the highest performing animation or properties within the children’s space today and you’ll notice the creeping influence of Eastern culture infiltrating the style and look of so much we experience here in the West. Spin Master’s Bakugan – to name just one example – …

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Spin Master brings Bakugan battles to UK kids with pop up Brawling stations

Bakugan is very much back again, and has been hitting the high street with an invitation for kids to become immersed in its battle universe, thanks to the curation of a run of Bakugan Brawling stations in toy stores and shopping centres up and down the UK. Spin Master has …

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Spin Master launches its animated series Super Dinosaur on Amazon Prime Video

The toy and entertainment company, Spin Master has partnered with Skybound Entertainment to grow the reach of its animated series, Super Dinosaur with a slate of new broadcast deals and consumer products. Together the pair is releasing a run of 13 episodes from season one of the kids’ adventure series …

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Toy and Game Conference 2019: Toy makers chase the billion dollar franchise, but retail leans on smaller companies

It was conflicting but not altogether left-field views that made up the discussion around the ‘State of Play’ between toy design, marketing and retail at last week’s Toy and Game Design Conference, as industry polars met on stage to talk about the ever-shifting dynamic. Fundamentally Children’s Dr Amanda Gummer chaired …

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Spin Master lands broadcast and streaming partners for Hatchimals: Adventures in Hatchtopia

Spin Master has secured a slate of broadcast and streaming partners for its animated series Hatchimals: Adventures in Hatchtopia. The series, produced by the Canadian toy and entertainment company will now be available through Netflix in a global deal, as well as via Carousel (Russia), Nelonen (Finland), Ruutu (Finland, RTL …

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After Hedbanz global IP acquisition, Spin Master is “creating new epicentre for game experiences”

Spin Master has acquired the global rights to the popular party game, Hedbanz and is already stepping up its international reach with the launch of a new Hedbanz App. The Canadian toymaker originally acquired the rights to Hedbanz for the US and Mexico back in 2011, helping the game become …

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Spin Master unveils new collectable, trading card and AR-fused franchise, Dragamonz

Spin Master has lifted the lid on a new toy franchise that looks to blend collectable figures with the action of a trading and battling card game, all while using the power of AR technology. A leap forward in the hybrid toy stakes, Dragamonz is a line of collectable eggs …

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