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How the West was won: Japanese art and its impact on kids’ entertainment

Take a look at some of the highest performing animation or properties within the children’s space today and you’ll notice the creeping influence of Eastern culture infiltrating the style and look of so much we experience here in the West. Spin Master’s Bakugan – to name just one example – …

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Spin Master launches its animated series Super Dinosaur on Amazon Prime Video

The toy and entertainment company, Spin Master has partnered with Skybound Entertainment to grow the reach of its animated series, Super Dinosaur with a slate of new broadcast deals and consumer products. Together the pair is releasing a run of 13 episodes from season one of the kids’ adventure series …

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Toy and Game Conference 2019: Toy makers chase the billion dollar franchise, but retail leans on smaller companies

It was conflicting but not altogether left-field views that made up the discussion around the ‘State of Play’ between toy design, marketing and retail at last week’s Toy and Game Design Conference, as industry polars met on stage to talk about the ever-shifting dynamic. Fundamentally Children’s Dr Amanda Gummer chaired …

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Spin Master lands broadcast and streaming partners for Hatchimals: Adventures in Hatchtopia

Spin Master has secured a slate of broadcast and streaming partners for its animated series Hatchimals: Adventures in Hatchtopia. The series, produced by the Canadian toy and entertainment company will now be available through Netflix in a global deal, as well as via Carousel (Russia), Nelonen (Finland), Ruutu (Finland, RTL …

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After Hedbanz global IP acquisition, Spin Master is “creating new epicentre for game experiences”

Spin Master has acquired the global rights to the popular party game, Hedbanz and is already stepping up its international reach with the launch of a new Hedbanz App. The Canadian toymaker originally acquired the rights to Hedbanz for the US and Mexico back in 2011, helping the game become …

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Spin Master unveils new collectable, trading card and AR-fused franchise, Dragamonz

Spin Master has lifted the lid on a new toy franchise that looks to blend collectable figures with the action of a trading and battling card game, all while using the power of AR technology. A leap forward in the hybrid toy stakes, Dragamonz is a line of collectable eggs …

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Sara Taylor named Spin Master’s UK general manager as growth across Europe continues

Changes at the top of the international toy maker has seen Spin Master promote Sara Taylor to the position of general manager for the UK. Taylor’s tenure of almost 11 years with the company has seen her play an instrumental part in the firm’s global growth, an impact that has …

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Spin Master embraces International Owl Awareness Day for the launch of its newest toy line, Owleez

Spin Master is cooing over International Owl Awareness Day this year, using the annual event as the ‘perfect perch’ from which to launch its hotly anticipated toy line, Owleez. And of course, bird lovers will get the chance to tweet all about it when the toy firm hosts its own …

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Spin Master sees product sales soar 42.8 per cent across Europe

Spin Master has seen product sales increase an impressive 42.8 per cent across the European market, building a solid quarter for the Canadian toymaker. Bakugan, DreamWorks’ Dragons, Monster Jam and a return to growth for PAW Patrol have helped fuel a successful selling period for Spin Master, who has seen …

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