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DreamWorks sees How to Train Your Dragon franchise soar as new Spin Master toys land

With a new home video release and the latest Hatching Toothless Interactive Baby Dragon from Spin Master launched to UK retail, DreamWorks Animation is currently watching the How to Train Your Dragon franchise soar. Coupled with a raft of several high-profile content and product extensions ahead of Christmas, the How …

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Spin Master acquires Orbeez toy brand from Maya Toys

Spin Master has completed the acquisition of the award-winning Orbeez brand and other select brands from Maya Toys, bringing it and a raft of further IP into its growing Activities portfolio. Orbeez are squishy and bouncy water beads that begin as tiny seeds before growing to a round form when …

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Spin Master’s Hatchimals WOW steals TV Hat Trick with

Spin Master’s recently launched Hatchimals must be getting used to the spotlight by now, having hit a TV Hat trick this past week when it appeared on last Friday’s The Late Late Toy Show, Phillip Schofield’s How to Spend it Well at Christmas, and ITV’s This Morning. Along with positive …

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TV’s George Rainsford and Imogen Thomas pledge support to Spin Master’s Giant Charity Advent Calendar

TV’s George Rainsford and Imogen Thomas have pledged their support to Spin Master’s annual giant charity advent calendar event, taking place once again at London’s KidZania – an indoor city run by children. Teaming up with KidZania for the third year running, Spin Master is once again spreading a little …

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Spin Master “on track to deliver top line growth for full year” despite dip in Q3

Spin Master remains ‘on track to deliver top line growth for the full year,’ it has said, despite a dip in its Q3 financials for 2019. The global children’s entertainment company has released the results for the third quarter, ended September 30, 2019, citing that the company has “made solid …

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Spin Master launches Week of Wow to celebrate all things Hatchimals

Spin Master has launched its first Week of Wow, a week-long celebration of the surprise toy sector it helped galvanise when it launched Hatchimals back in 2016. The toy firm saw big success with the self-hatching egg that quickly become a pop culture sensation when it starred on talk shows …

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Spin Master celebrates successful return of PAW Patrol Little Heroes PAW Awards

Spin Master UK is celebrating the success of its second ever PAW Patrol Little Heroes PAW Awards, a series of awards handed to ‘champion children’, with each based on the characteristics of the pups from the hit Nick Jr. TV animation. For the second year running, awards were handed to …

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Spin Master: “How to Train Your Dragon has been a phenomenally successful franchise for us”

The Canadian toymaker, Spin Master is continuing to champion the Dreamworks How to Train Your Dragon brand, highlighting it as a ‘phenomenally successful franchise,” amid its latest toy launch. A gathering of ten family influencers met at London’s Rainforest Café last weekend to celebrate the launch of the Dreamworks’ How …

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How the West was won: Japanese art and its impact on kids’ entertainment

Take a look at some of the highest performing animation or properties within the children’s space today and you’ll notice the creeping influence of Eastern culture infiltrating the style and look of so much we experience here in the West. Spin Master’s Bakugan – to name just one example – …

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Spin Master brings Bakugan battles to UK kids with pop up Brawling stations

Bakugan is very much back again, and has been hitting the high street with an invitation for kids to become immersed in its battle universe, thanks to the curation of a run of Bakugan Brawling stations in toy stores and shopping centres up and down the UK. Spin Master has …

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