Tag Archives: social media

TikTok makes major move into ecommerce with Shopify partnership

The social media giant, TikTok is making its biggest push into e-commerce to date thanks to a new partnership with Shopify that will allow its retailers to begin advertising and selling goods through the platform. Shopify, which already provides the e-commerce platform for over 800,000 brands, will allow its merchants …

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Simba Smoby drives awareness with ‘phenomenal levels of engagement’ across social media

Simba Smoby Toys UK has made 2020 a ‘pivotal year’ for building awareness and loyalty for the Smoby toy brand, through an online and social media campaign that targeted parents through influencers, celebrities, and online media. Until now, all social activity for Simba Smoby and the Smoby toy brand was …

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Going viral after the virus: Fanbytes’ Timothy Armoo talks the new future of toy marketing

Timothy Armoo is the CEO and founder of Fanbytes, a digital marketing business that has shot to success in the three short years it has been plying its trade as a leading light in Gen Z marketing and tapping into the global TikTok sensation early doors. At 24 years old, …

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Character Options to launch Ravel Tales to the UK following the brand’s successful US debut

Character Options is preparing to launch the new girls’ property Ravel Tales to the UK, following a highly successful debut for the plush pets brand in the US this May. Ravel Tails aims to combine collectability with creativity by encouraging kids to unravel their own plush pets, each hiding in …

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