Tag Archives: Smyths Toys

Universal Brand Development has launched a new Jurassic World retail marketing initiative with Smyths Toy Superstores, a campaign that kicked off with a special screening of Jurassic World: Fallen Kingdom at The Vaults on London. The event featured hours of immersive activities and the opportunity to play with new products …

A new Smyths Toys Superstore is opening in Portsmouth this weekend with a range of party activities for shoppers to take part in from 8am tomorrow morning. Characters from PJ Masks, the Fat Controller from Thomas & Friends, Elf on the Shelf, Strawberry Kiss from Shopkins and a giant Schleich …

Smyths Toys Superstores has unveiled its new brand ad for 2019, bringing Oscar back in a brand new story, three years on from the mascot’s first introduction. In the latest campaign, Oscar’s imagination has made the toy store his theatre, with a whole cast of iconic performers, from Barbie to …

Profits at Smyths Toys soared to more than €35 million last year thanks to a very strong performance by the toy retailer’s European operations. The combined sales of the group’s business in Ireland, the UK and Europe amounted to €1.2bn, a long way from the turnover once made when the …

Smyths Toys Superstores has revealed its top toys for Christmas 2019, with a list featuring a mix of classics like NERF and PAW Patrol, as well as a collection of new names tackling the market this year. Sinead Byrne, joint head of marketing at Smyths Toys shared her thoughts on …

Smyths Toys Superstores has detailed its Easter initiative that offers children the chance to take part in a free Easter Egg Hunt in all of its stores nationwide. The event will take place on Saturday, April 20th from 9am. Kids will be able join the hunt with a variety of …

WWE is going big ahead of this season’s WrestleMania showdown, having secured a promotional partnership with all 118 Smyths Toys stores across the UK and Ireland. In preparation of WrestleMania 35 taking place this Sunday, April 7th, the globally-revered wrestling brand is delivering an in-store event, offering fans the chance …

In a first for the retailer, the digital edition will allow customers to search for items and browse each, as live prices are shown. These items can be added to a customer's basket and taken to the check out straight from the catalogue.

Kicking off at the retailer's flagship London store in Staples Corner, and rolling out at Smyths locations across the UK, the toy shop welcomed upwards of 3,000 visitors with a party over a two-day event.

Both H Grossman and the toy retailer Smyths have gone on record to rebuff claims made by Which? that the popular slime product exceeds the EU safety standard levels of the chemical boron.