ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Epoch Making Toys has launched a new Instagram partnership campaign that focuses on the creative storytelling of its popular Sylvanian Families brand, in a move to introduce a new generation of parents and children to the range. For the first time in its history, the company is working with creators …
Read More »Smyths Toys launches its winter catalogue with new Kids TV and YouTube video campaign
The new Smyths Toys winter catalogue is landing in stores across the UK from today, boasting 300 pages of product showcasing and inspiration for this Christmas shopping season. To launch the catalogue, the toy retail giant has partnered with Mattel to produce a new video campaign, landing on Kids TV …
Read More »Smyths Toys to take up former Mothercare location in Chester
Toy store giant, Smyths Toys has found a means for expansion amid the ongoing pandemic, with confirmation that the retailer will be opening a new store in Chester. The family-run toy retailer is set to move into a unit previously occupied by Mothercare at Chester’s Greyhound Retail Park, building on …
Read More »Universal Brand Development launches new Jurassic World retail campaign with Smyths Toy Superstores
Universal Brand Development has launched a new Jurassic World retail marketing initiative with Smyths Toy Superstores, a campaign that kicked off with a special screening of Jurassic World: Fallen Kingdom at The Vaults on London. The event featured hours of immersive activities and the opportunity to play with new products …
Read More »Smyths Toys to open new Portsmouth store with two-day party
A new Smyths Toys Superstore is opening in Portsmouth this weekend with a range of party activities for shoppers to take part in from 8am tomorrow morning. Characters from PJ Masks, the Fat Controller from Thomas & Friends, Elf on the Shelf, Strawberry Kiss from Shopkins and a giant Schleich …
Read More »Smyths Toys brings Oscar back in new brand ad for 2019
Smyths Toys Superstores has unveiled its new brand ad for 2019, bringing Oscar back in a brand new story, three years on from the mascot’s first introduction. In the latest campaign, Oscar’s imagination has made the toy store his theatre, with a whole cast of iconic performers, from Barbie to …
Read More »Profits at Smyths Toys soar to more €35 million with strong performance in Europe
Profits at Smyths Toys soared to more than €35 million last year thanks to a very strong performance by the toy retailer’s European operations. The combined sales of the group’s business in Ireland, the UK and Europe amounted to €1.2bn, a long way from the turnover once made when the …
Read More »Smyths Toys Superstores reveals its own top toys for Christmas 2019
Smyths Toys Superstores has revealed its top toys for Christmas 2019, with a list featuring a mix of classics like NERF and PAW Patrol, as well as a collection of new names tackling the market this year. Sinead Byrne, joint head of marketing at Smyths Toys shared her thoughts on …
Read More »Smyths Toys launches free Egg Hunt this Easter
Smyths Toys Superstores has detailed its Easter initiative that offers children the chance to take part in a free Easter Egg Hunt in all of its stores nationwide. The event will take place on Saturday, April 20th from 9am. Kids will be able join the hunt with a variety of …
Read More »WWE taps in Smyths Toys and Mattel in UK-wide WrestleMania campaign
WWE is going big ahead of this season’s WrestleMania showdown, having secured a promotional partnership with all 118 Smyths Toys stores across the UK and Ireland. In preparation of WrestleMania 35 taking place this Sunday, April 7th, the globally-revered wrestling brand is delivering an in-store event, offering fans the chance …
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