Home / Tag Archives: Smyths Toys

Tag Archives: Smyths Toys

Smyths Toys and Funko launch Oscar Pop! Vinyl to raise money for Great Ormond Street

The UK toy giant, Smyths Toys, has teamed with Funko to create a special Smyths Toys exclusive Pop! Vinyl figure of the retailer’s own mascot, Oscar in a fundraising effort for the Great Ormond Street Hospital Children’s Charity in support of seriously ill children across the UK. The initiative kicked …

Read More »

Braille Skateboarding sees toy debut success as YouTube brand nears one million fingerboards sold

The leading skateboarding YouTube channel, Braille Skateboarding, is celebrating its foray into international toy aisles, having found UK retail success with Smyths Toys Superstores and a global sell-through that sees it on track to hit one million fingerboards sold by the end of 2020. Braille Skateboarding launched onto the toy …

Read More »

Smyths Toys releases its Top Ten Toys for Christmas 2020 with Star Wars, Super Mario and WWE on the bill

WWE, PAW Patrol, Pokemon, and Super Mario have all made the top billing as this week sees the international toy retailer, Smyths Toys, take its turn in listing its top toy predictions for Christmas 2020, pitting some of the world’s biggest and long-lasting toy brands against new launches in the …

Read More »

Epoch marks company first as it taps Instagram influencers for Sylvanian Families campaign

Epoch Making Toys has launched a new Instagram partnership campaign that focuses on the creative storytelling of its popular Sylvanian Families brand, in a move to introduce a new generation of parents and children to the range. For the first time in its history, the company is working with creators …

Read More »

Smyths Toys launches its winter catalogue with new Kids TV and YouTube video campaign

The new Smyths Toys winter catalogue is landing in stores across the UK from today, boasting 300 pages of product showcasing and inspiration for this Christmas shopping season. To launch the catalogue, the toy retail giant has partnered with Mattel to produce a new video campaign, landing on Kids TV …

Read More »

Smyths Toys to take up former Mothercare location in Chester

Toy store giant, Smyths Toys has found a means for expansion amid the ongoing pandemic, with confirmation that the retailer will be opening a new store in Chester. The family-run toy retailer is set to move into a unit previously occupied by Mothercare at Chester’s Greyhound Retail Park, building on …

Read More »

Universal Brand Development launches new Jurassic World retail campaign with Smyths Toy Superstores

Universal Brand Development has launched a new Jurassic World retail marketing initiative with Smyths Toy Superstores, a campaign that kicked off with a special screening of Jurassic World: Fallen Kingdom at The Vaults on London. The event featured hours of immersive activities and the opportunity to play with new products …

Read More »

Smyths Toys to open new Portsmouth store with two-day party

A new Smyths Toys Superstore is opening in Portsmouth this weekend with a range of party activities for shoppers to take part in from 8am tomorrow morning. Characters from PJ Masks, the Fat Controller from Thomas & Friends, Elf on the Shelf, Strawberry Kiss from Shopkins and a giant Schleich …

Read More »

Smyths Toys brings Oscar back in new brand ad for 2019

Smyths Toys Superstores has unveiled its new brand ad for 2019, bringing Oscar back in a brand new story, three years on from the mascot’s first introduction. In the latest campaign, Oscar’s imagination has made the toy store his theatre, with a whole cast of iconic performers, from Barbie to …

Read More »

Profits at Smyths Toys soar to more €35 million with strong performance in Europe

Profits at Smyths Toys soared to more than €35 million last year thanks to a very strong performance by the toy retailer’s European operations. The combined sales of the group’s business in Ireland, the UK and Europe amounted to €1.2bn, a long way from the turnover once made when the …

Read More »