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Tag Archives: Smyths Toys

Smyths Toys to open new Portsmouth store with two-day party

A new Smyths Toys Superstore is opening in Portsmouth this weekend with a range of party activities for shoppers to take part in from 8am tomorrow morning. Characters from PJ Masks, the Fat Controller from Thomas & Friends, Elf on the Shelf, Strawberry Kiss from Shopkins and a giant Schleich …

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Smyths Toys brings Oscar back in new brand ad for 2019

Smyths Toys Superstores has unveiled its new brand ad for 2019, bringing Oscar back in a brand new story, three years on from the mascot’s first introduction. In the latest campaign, Oscar’s imagination has made the toy store his theatre, with a whole cast of iconic performers, from Barbie to …

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Profits at Smyths Toys soar to more €35 million with strong performance in Europe

Profits at Smyths Toys soared to more than €35 million last year thanks to a very strong performance by the toy retailer’s European operations. The combined sales of the group’s business in Ireland, the UK and Europe amounted to €1.2bn, a long way from the turnover once made when the …

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Smyths Toys Superstores reveals its own top toys for Christmas 2019

Smyths Toys Superstores has revealed its top toys for Christmas 2019, with a list featuring a mix of classics like NERF and PAW Patrol, as well as a collection of new names tackling the market this year. Sinead Byrne, joint head of marketing at Smyths Toys shared her thoughts on …

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Smyths Toys launches free Egg Hunt this Easter

Smyths Toys Superstores has detailed its Easter initiative that offers children the chance to take part in a free Easter Egg Hunt in all of its stores nationwide. The event will take place on Saturday, April 20th from 9am. Kids will be able join the hunt with a variety of …

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WWE taps in Smyths Toys and Mattel in UK-wide WrestleMania campaign

WWE is going big ahead of this season’s WrestleMania showdown, having secured a promotional partnership with all 118 Smyths Toys stores across the UK and Ireland. In preparation of WrestleMania 35 taking place this Sunday, April 7th, the globally-revered wrestling brand is delivering an in-store event, offering fans the chance …

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