Tag Archives: Smyths Toys

Oscar collaborates with Squishmallows on latest music release

Oscar, the Smyths Toys Superstores animated icon, is adding yet another single to his growing discography, this time collaborating with toy company Jazwares. In the video for his new single, Welcome to Squishville, he takes viewers on a journey through the town, where he meets with a selection of Squishmallows …

Read More »

Rubies and Smyths team up for costume design competition

Rubies and Smyths Toys are collaborating on a marketing initiative that aims to not only promote both industry-leading companies, but also help spark imagination and creativity in their core audience, children. Titled ‘Create-A-Costume’, the initiative will encourage participants to design their own dress-up in either a super suit or princess …

Read More »

Smyths Toys Superstores unveils new Christmas advert

Smyths Toys Superstores has unveiled its brand ad for 2021, featuring the company’s familiar animated character Oscar. The ad was produced by Craft Manchester under Creative Director Imogen Tazzyman and Animation Direction Duncan Rudd, and features Oscar flying over a city park, transforming toys into life-sized friends with the power of …

Read More »

LOL Surprise, Barbie, and Fortnite join Little Brother Books latest Annuals portfolio

LOL Surprise, Barbie, Fortnite, Roblox, and Minecraft will each be expanding their presence across the children’s Annuals market, thanks to a bolstered new portfolio of titles to launch from Little Brother Books. The UK Annuals publisher is preparing to launch a range of six new titles this spring/summer, which will …

Read More »

Smyths Toys partners with Mattel for Barbie You Can Be Anything virtual experience

Smyths Toys is partnering with Mattel to host an exclusive Barbie You Can Be Anything Experience on its YouTube channel, a popular channel among kids and families with over one million subscribers. The Barbie You Can Be Anything Experience aims to present an inspirational digital series for parents and children …

Read More »

Fan demand fuels second series toy roll-out for Braille Skateboarding’s mini skateboards

Fan demand has fuelled a second series roll-out of toys for two of Semaphore Licensing’s hit YouTube channel properties, Braille Skateboarding and Trinity and Beyond. Reflective of the current and continued demand for YouTube content and influencer-inspired licensed brands, Semaphore Licensing has been ‘thrilled’ with the response to toy lines …

Read More »

Smyths Toys UK achieves record revenues and declares £31m dividend

The toy retail giant Smyths Toys saw revenues across Britain and Northern Ireland increase to a record €737 million in 2019, new accounts show. Accounts recently filed by the family business – focusing on Britain – show that sales at the company increased seven per cent from £581 million to £622.6 …

Read More »

Mattel and Sanrio partnership to launch new toy and accessory line across Amazon and Smyths Toys in the UK

Global toy maker Mattel and the lifestyle brand Sanrio are kicking off their new partnership with the launch of a new toy and accessory collection featuring Hello Kitty, My Melody, and Badtz Maru across Amazon and Smyths Toys in the UK from January 2021. The never-before-seen collection will tap into …

Read More »

Smyths Toys Superstores brings Oscar and this year’s hot toys to life in its 2020 ad spot

Smyths Toys Superstores has unveiled its brand ad for Christmas 2020, bringing its popular mascot Oscar back into the spotlight, alongside an expanse of toys tipped to be top sellers by the European retailer this festive season. Following a tease campaign that ran across social media channels this week that …

Read More »

Smyths Toys and Funko launch Oscar Pop! Vinyl to raise money for Great Ormond Street

The UK toy giant, Smyths Toys, has teamed with Funko to create a special Smyths Toys exclusive Pop! Vinyl figure of the retailer’s own mascot, Oscar in a fundraising effort for the Great Ormond Street Hospital Children’s Charity in support of seriously ill children across the UK. The initiative kicked …

Read More »