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Oscar, the Smyths Toys Superstores animated icon, is adding yet another single to his growing discography, this time collaborating with toy company Jazwares. In the video for his new single, Welcome to Squishville, he takes viewers on a journey through the town, where he meets with a selection of Squishmallows …
Read More »Smyths Toys and Funko launch Oscar Pop! Vinyl to raise money for Great Ormond Street
The UK toy giant, Smyths Toys, has teamed with Funko to create a special Smyths Toys exclusive Pop! Vinyl figure of the retailer’s own mascot, Oscar in a fundraising effort for the Great Ormond Street Hospital Children’s Charity in support of seriously ill children across the UK. The initiative kicked …
Read More »Smyths Toys celebrates LEGO Movie 2 launch with nationwide takeover campaign
In store and across social and digital, the UK and Ireland retailer has gone all out to celebrate the launch of the sequel to 2014's blockbusting movie
Read More »Hasbro dominates Smyths Toys’ 15 board games for Christmas listing
But Spin Master and John Adams sneak in too, with Strictly Come Dancing and Jumanji themed titles.
Read More »Smyths Toys launches the Ben 10 Party Tour this summer with Cartoon Network
Each party location will feature a range of free activities, including a Ben 10 inflatable assault course, costume character appearances, giveaways and more.
Read More »Spin Master launches KumiKreator at Smyths Toys with International Friendship Day events
In a joint celebration of International Friendship Day, the retailer hosted events at ten of its UK stores this weekend, where kids were encouraged to make friendship bracelets with the new range.
Read More »Moose Toys taps Smyths for exclusive UK launch of Treasure X
The range is ‘set to capture imaginations’ when it launched globally this August through its multi-layered unboxing process complete with a final surprise reveal.
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