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In store and across social and digital, the UK and Ireland retailer has gone all out to celebrate the launch of the sequel to 2014's blockbusting movie
Read More »Smyths Toys celebrates LEGO Movie 2 launch with nationwide takeover campaign
Hasbro dominates Smyths Toys’ 15 board games for Christmas listing
But Spin Master and John Adams sneak in too, with Strictly Come Dancing and Jumanji themed titles.
Read More »Smyths Toys launches the Ben 10 Party Tour this summer with Cartoon Network
Each party location will feature a range of free activities, including a Ben 10 inflatable assault course, costume character appearances, giveaways and more.
Read More »Spin Master launches KumiKreator at Smyths Toys with International Friendship Day events
In a joint celebration of International Friendship Day, the retailer hosted events at ten of its UK stores this weekend, where kids were encouraged to make friendship bracelets with the new range.
Read More »Moose Toys taps Smyths for exclusive UK launch of Treasure X
The range is ‘set to capture imaginations’ when it launched globally this August through its multi-layered unboxing process complete with a final surprise reveal.
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