Tag Archives: Smyths Toys Superstores

In store and across social and digital, the UK and Ireland retailer has gone all out to celebrate the launch of the sequel to 2014's blockbusting movie

But Spin Master and John Adams sneak in too, with Strictly Come Dancing and Jumanji themed titles.

Each party location will feature a range of free activities, including a Ben 10 inflatable assault course, costume character appearances, giveaways and more.

In a joint celebration of International Friendship Day, the retailer hosted events at ten of its UK stores this weekend, where kids were encouraged to make friendship bracelets with the new range.

The range is ‘set to capture imaginations’ when it launched globally this August through its multi-layered unboxing process complete with a final surprise reveal.