Tag Archives: smoby

More fixtures announced for Smoby’s top-flight football campaign

The Simba Smoby Toys football advertising campaign for the Smoby brand is reaping awards with goals galore creating huge awareness for the brand. Now at its halfway point, the firm has released its next slate of fixtures where key product images and the Smoby brand logo will circulate the pitch …

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Active duty: ToyNews’ round-up of the latest outdoor toys

From playhouses to bikes and ride-ons, sand and water play sets to trampolines, outdoor toys experienced a popularity boom during lockdown as families looked for fun ways to keep active, prompting manufacturers to rise to the occasion with innovative new products and fresh spins on old favourites. Any toy that …

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TOY FAIR PREVIEW I Simba Smoby Toys UK presents new doll line B-Kind, plus outdoor toys and more

Simba Smoby Toys UK invites buyers and retailers to stop by the stand at London Toy Fair 2022 for a spectacular showcase that includes a host of new lines from Smoby, Jada Toys and B-Kind. New doll collection B-Kind has been designed not only to be eco-conscious but also to …

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Simba Smoby Toys UK sees major sales spike as social media drives awareness

Simba Smoby Toys UK has reported a significant increase in retail sales, with 2020 figures up 24 per cent on last year with momentum continuing into 2021, that the firm has attributed to the ‘huge investment’ it made into the Smoby brand last year. According to the team, Smoby sales …

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Mums Choice Awards 2020 winning toy companies and products revealed

UKMums.TV has revealed the winners of its Mums Choice Awards 2020, a programme designed to give mothers an insight into what products on the market are favoured by their peers. Organised and published by the parental publication, UKMums.TV, the awards – now in their sixth year – are separated into …

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Simba Smoby: “Without social contact, pre-school toys have supported mental wellbeing this year”

Simba’s Smoby toy brand is a pre-school name that boasts a heritage of almost 100 years. When the pandemic first struck the UK, sending families indoors with limited access to the outside world, that century’s worth of trust and recognition among families looking for trusted toy brands to turn to, …

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Simba Smoby drives awareness with ‘phenomenal levels of engagement’ across social media

Simba Smoby Toys UK has made 2020 a ‘pivotal year’ for building awareness and loyalty for the Smoby toy brand, through an online and social media campaign that targeted parents through influencers, celebrities, and online media. Until now, all social activity for Simba Smoby and the Smoby toy brand was …

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